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Posted on 3 Feb 2021

40 eCommerce marketing ideas to sell more products today

Try these marketing tactics to get more sales for your online store.

Posted on 31 Dec 2020

PPC News in December 2020

Our roundup of the most important PPC news this month.

Posted on 23 Dec 2020

Google Ads 2020: Here Is What Changed

We break down the major changes to Google Ads in 2020.

Posted on 15 Dec 2020

The Top YouTube Ads Of 2020

A look back at the most successful ads on YouTube in 2020.

Posted on 9 Dec 2020

Top eCommerce Platforms in 2021

The top ecommerce around the world in 2020.

Posted on 4 Dec 2020

PPC News in November 2020

Our roundup of the most important PPC news this month.

Posted on 11 Nov 2020

Google Ads Budget Management: The Essential Guide

An overview of why Google Ads Budget Management is essential for successful PPC Campaigns.

Posted on 2 Nov 2020

PPC News in October 2020

Our roundup of the most important PPC news in October 2020.

Posted on 29 Oct 2020

TikTok, Shopify combine forces with new ecommerce offering

TikTok has partnered with Shopify to create an enticing ecommerce platform for advertisers and merchants.

Posted on 21 Oct 2020

Google Analytics upgrades with 4 new features

An overview of the new Google Analytics.

Posted on 15 Oct 2020

Awesome Shopify Apps To Help You Sell More

A list of Shopify apps that will make your life easier when selling online.

Posted on 6 Oct 2020

7 Tips to Create Killer Google Shopping Ads

Keep these seven tips in mind when advertising your products on Google Shopping.

Posted on 1 Oct 2020

PPC News in September 2020

Our roundup of the most important PPC news this week.

Posted on 23 Sep 2020

Why product-feed driven text ads are a must for eCommerce campaigns

How do product feed-driven text ads assist your ecommerce campaigns?

Posted on 16 Sep 2020

8 Ways To Optimize Your Google Shopping Titles

How to optimize your Google Shopping Titles

Posted on 11 Sep 2020

The End Of The Search Terms Report?

Google will no longer show low-click search terms to marketers.

Posted on 9 Sep 2020

Google Shopping Ads: A Short Guide

A quick overview of the essentials to Google Shopping Ads.

Posted on 1 Sep 2020

PPC News in August 2020

Our roundup of the most important PPC news this month.

Posted on 5 Aug 2020

PPC News in July 2020

Our roundup of the most important PPC news this month.

Posted on 22 Jul 2020

Improving Quality Scores in Google Ads: Here's How To Do It

Three metrics determine your Quality Score. Here they are.

Posted on 16 Jul 2020

9 Free Keyword Research Tools for PPC

Tools to do PPC keyword research the right way.

Posted on 8 Jul 2020

What is PPC? A Guide for Beginners

The basics of what pay-per-click advertising means and if it is right for you.

Posted on 2 Jul 2020

PPC News in June 2020

Our roundup of the most important PPC news in June 2020.

Posted on 24 Jun 2020

Google releases new Smart Campaigns features for small businesses

Google Smart Campaigns designed to help small businesses get online fast.

Posted on 17 Jun 2020

eCommerce soars in May, boon for advertisers

Online commerce is posting huge numbers as COVID-19 preventive measures ease.

Posted on 10 Jun 2020

Google Ads releases Explanations

Google Ads explanations hope to shed light on sharp changes to campaign performance.

Posted on 3 Jun 2020

Google Discovery Ads: A new post-search query PPC world

Google launches Discovery Ads globally.

Posted on 1 Jun 2020

PPC News in May 2020

Our roundup of the most important PPC news stories this month.

Posted on 27 May 2020

What are SKAGs? Single Keyword Ad Groups

A guide to Single Keyword Ad Groups, how they work, and when to use them.

Posted on 20 May 2020

Facebook Shops: What To Expect

Facebook pages are now becoming Facebook stores.

Posted on 15 May 2020

Google Ads Bidding Strategies: A Quick Overview

The twelve Google Ads bidding strategies you need to know.

Posted on 13 May 2020

Trending retail searches during COVID-19 times

Which retail searches are trending under social distancing and work from home conditions.

Posted on 11 May 2020

Negative Keywords in Google Ads: A Quick Guide

How to properly use negative keywords in your Google Ads campaigns.

Posted on 1 May 2020

PPC News in April 2020: Top Headlines

Our roundup of the most important PPC news stories this month.

Posted on 29 Apr 2020

The Best PPC Blogs and Forums in 2020

The best sources for PPC knowledge in one place.

Posted on 23 Apr 2020

Dynamic Search Ads: All You Need To Know

An overview of Dynamic Search Ads in Google.

Posted on 15 Apr 2020

COVID-19 and the advertising industry: Top headlines

How adtech is responding to the coronavirus crisis.

Posted on 14 Apr 2020

Google Ads Editor 1.3 is now live: Here is what's new

A look at the new features in the Google Ads Editor Version 1.3.

Posted on 1 Apr 2020

PPC News in March 2020: Top Headlines

The top articles and videos about paid advertising in March 2020.

Posted on 26 Mar 2020

eCommerce ad spending surges on COVID-19 fears

Coronavirus-forced shutdowns of businesses have been a boon for online shopping.

Posted on 20 Mar 2020

Coronavirus effects on advertising in 2020

How will the COVID-19 pandemic affect advertising this year?

Posted on 18 Mar 2020

Single Keyword Ad Groups: The Definitive Guide in 2020

Are Single Keyword Ad Groups still relevant in 2020?

Posted on 13 Mar 2020

PPC News: Reddit launches new Trending ad unit, Instagram rolls out video advertising

Our roundup of the most important PPC news this week.

Posted on 11 Mar 2020

Coronavirus and Ad Budgets: What should marketers expect?

How will the coronavirus affect the ad industry?

Posted on 6 Mar 2020

PPC News: YouTube Mid-Roll Ads Editor, Twitter tests vanishing tweets

Our roundup of the most important PPC news this week.

Posted on 4 Mar 2020

Google Ads Campaign Types: A Quick Overview

The various Google Ads campaign types explained.

Posted on 28 Feb 2020

PPC News: Coronavirus affecting adtech industry, Google tests new conversion metrics

Our roundup of the most important PPC news this week.

Posted on 21 Feb 2020

PPC News: Google adds MCC audience sharing, Facebook launches Pinterest lookalike app

Our roundup of the most important PPC news this week.

Posted on 19 Feb 2020

MCC Audience List Sharing: A New Google Ads Feature

Google adds new audience sharing option for MCC accounts.

Posted on 11 Feb 2020

Google Shopping Campaigns coming to YouTube, Gmail, Discover Feed

Google is adding shopping campaigns to YouTube, Gmail and Discover.

Posted on 7 Feb 2020

PPC News: Pinterest, Twitter, Facebook, Snapchat report Q4 earnings

Our roundup of the most important PPC news this week.

Posted on 4 Feb 2020

Google Ads Performance Planner Forecasting Tools: A Quick Overview

Predict spend levels, performance targets and conversion goals with Google's updated performance planner.

Posted on 1 Feb 2020

PPC News in January 2020 - Videos, Podcasts, Infographics, PDFs, News and more

Here's the top PPC news in January 2020. Everything you missed in one place.

Posted on 31 Jan 2020

PPC News: Amazon crushes Q4 earnings, Google switches to standard delivery

Our roundup of the most important PPC news this week.

Posted on 24 Jan 2020

PPC News: Google redesigns search results, launches Performance Planner

Our roundup of the most important PPC news this week.

Posted on 22 Jan 2020

PPC Automation Tools You Need To Use In 2020

A collection of our favorite PPC automation tools.

Posted on 17 Jan 2020

PPC News: Facebook backs off WhatsApp ads, Google pushes 'Privacy Sandbox'

Our roundup of the most important PPC news this week.

Posted on 14 Jan 2020

Search Impression Share Lost Due To Budget? A Quick Fix

If you are limiting your campaigns with low budgets, use this handy formula to fix things.

Posted on 10 Jan 2020

PPC News: Amazon to burst in 2020, Twitter sunsets audience insights

Our roundup of the most important PPC news this week.

Posted on 3 Jan 2020

PPC News: Google Ads killing message extensions, Whatsapp ads coming in 2020

Our roundup of the most important PPC news this week.

Posted on 1 Jan 2020

Your Ultimate PPC News Roundup: December 2019

The most important PPC news on all the major advertising platforms in December 2019.

Posted on 27 Dec 2019

PPC News: Messenger now requires FB account, YouTube's new copyright management tools

Our roundup of the most important PPC news this week.

Posted on 24 Dec 2019

Best New York Digital Marketing Agencies: The Ultimate List

Our list of the top digital marketing agencies in New York City.

Posted on 20 Dec 2019

PPC News: Facebook building own operating system, new LinkedIn Groups features

Our roundup of the most important PPC news this week.

Posted on 13 Dec 2019

PPC News: Facebook integration plans at threat; Instagram Stories up 70%

Our roundup of the most important PPC news this week.

Posted on 11 Dec 2019

PPC Trends 2020: What To Watch Out For

PPC trends to watch out for in 2020.

Posted on 6 Dec 2019

PPC News: Reddit gains users; Google Ads Explanations; Twitter Retweets

Our roundup of the most important PPC news this week.

Posted on 4 Dec 2019

Cyber Monday, Black Friday break online sales records

Online sales increasingly coming from mobile phones in 2019.

Posted on 1 Dec 2019

Your Ultimate PPC News Roundup: November 2019

The most important PPC news on all the major advertising platforms in November 2019.

Posted on 30 Nov 2019

SKAGs 2020: Videos, Podcasts, Articles about Single Keyword Ad Groups

A collection of articles, videos, podcasts, graphs, news and more about all things related to Single Keyword Ad Groups (SKAGs).

Posted on 29 Nov 2019

PPC News: Facebook crashes before holidays; Snapchat back to growth

Our roundup of the most important PPC news this week.

Posted on 27 Nov 2019

The Top PPC Conferences in 2020

A list of the top PPC conferences in 2020 in the United States and around the world.

Posted on 22 Nov 2019

PPC News: Microsoft Advertising redesign; Twitter hides replies; Instagram scraps likes

Our roundup of the most important PPC news this week.

Posted on 20 Nov 2019

Single Theme Ad Groups: The Definitive Guide

The What, Why and How of Single Theme Ad Groups (STAGs)

Posted on 15 Nov 2019

PPC News: Facebook Pay, Google shaming slow websites, Instagram hiding likes

Our roundup of the most important PPC news this week.

Posted on 13 Nov 2019

Another Google search ranking update?

Google updates its search ranking. Site owners are not happy.

Posted on 8 Nov 2019

PPC News: Twitter testing Topics, Facebook rebrands, New Google Ads Features

Our roundup of the most important PPC news this week.

Posted on 5 Nov 2019

Google Lead Form Extensions Coming Soon

Lead form extensions will make it easier for businesses to collect leads.

Posted on 1 Nov 2019

PPC News: Pinterest stock drops 20% on low ad revenue, Facebook launches responsive ads

Our roundup of the most important PPC news this week.

Posted on 31 Oct 2019

Your Ultimate PPC News Roundup: October 2019

The most important PPC news on all the major advertising platforms in October 2019.

Posted on 30 Oct 2019

Google BERT Search Technology: What You Need To Know

Google is changing the way it displays search results to users.

Posted on 25 Oct 2019

PPC News: Google's new BERT search engine technology; Twitter admits algorithm favored more popular users

Our roundup of the most important PPC news this week.

Posted on 18 Oct 2019

PPC News: Snapchat launches dynamic ads, Facebook testing ads for groups

Our roundup of the most important PPC news this week.

Posted on 15 Oct 2019

Google Small Business Trends 2019

Local search is increasingly important for small businesses across the United States.

Posted on 11 Oct 2019

PPC News: Amazon's unstoppable growth; Shopify, Microsoft join forces

Our roundup of the most important PPC news this week.

Posted on 9 Oct 2019

Why was my ad disapproved? The definitive guide for all platforms

A breakdown of ad policies for all major online advertising platforms.

Posted on 4 Oct 2019

PPC News: Google Ads Cross-Account Reports, Instagram launches threads

Our roundup of the most important PPC news this week.

Posted on 2 Oct 2019

What Are Microsoft's Audience Targeting Options?

An overview of Microsoft's Audience Targeting Options.

Posted on 25 Sep 2019

PPC News: Pinterest 'shop-the-look' ads, Snapchat 3 min ads, Goodbye avg position

Our roundup of the most important PPC news this week.

Posted on 24 Sep 2019

Near Me Searches: Why local traffic always wins

How searches with 'near me' can boost your PPC traffic.

Posted on 23 Sep 2019

SKAGs vs STAGs: What is the best Google Ads account setup?

Single Keyword Ad Groups or Single Theme Ad Groups. Which is better?

Posted on 20 Sep 2019

PPC News: Facebook rolls out interactive ads, Google adds more automated bidding strategies

Our roundup of the most important PPC news this week.

Posted on 18 Sep 2019

DMEXCO 2019: Key Takeaways

What you missed from the year's biggest adtech event.

Posted on 30 Aug 2019

PPC News: Google to build 'private web', FB Messenger launches automated lead generation

Our roundup of the most important PPC news this week.

Posted on 27 Aug 2019

SKAGs vs Broad Match Modifier and Phrase Match Close Variants

How Google's latest Broad Match Modifier and Phrase Match Keyword Close Variants Update could affect Single Keyword Ad Groups (SKAGs).

Posted on 23 Aug 2019

PPC News: Google scraps average position, Facebook spying on users, Amazon blockchain advertising

Our roundup of the most important PPC news this week.

Posted on 23 Jul 2019

PPC News: Reddit vs Quora; Facebook's changing newsfeed ads; Amazon Ads swallow 10% of market

Our roundup of the most important PPC news this week.

Posted on 16 Jul 2019

PPC News: Twitter Redesign, Microsoft Ad Customizers, Instagram Explore Ads

Our roundup of the most important PPC news this week.

Posted on 2 Jul 2019

PPC News: Google Ads API back in beta, Instagram launches explore ads, Reddit CEO shares favorite (ad-friendly) subreddits

Our roundup of the top PPC news headlines this week.

Posted on 27 Jun 2019

How Americans Use Social Media

A new report explores the changing habits of US social media users.

Posted on 25 Jun 2019

PPC News: Google tests 'carousel' for search ads, Instagram use declining

Our roundup of the top PPC news headlines this week.

Posted on 18 Jun 2019

PPC News: Facebook launching cryptocurrency, Google killing ad blockers, Cannes top 10 YouTube ads

Our roundup of the top PPC news headlines this week.

Posted on 4 Jun 2019

PPC News: Sign In With Apple, Twitter Ads annoying users, Facebook launches In-App Whatsapp Ads

Our roundup of the top PPC news headlines this week.

Posted on 3 Jun 2019

Apple launches 'Sign In with Apple' in bid to protect user privacy

New 'Sign In With Apple' feature could complicate data-gathering services advertisers rely on.

Posted on 24 May 2019

The Pros and Cons of Google Ads Scripts

A look at the problems Google Ad Scripts could cause your campaigns.

Posted on 21 May 2019

Google Marketing Live 2019: What You Missed

A summary of all the ad updates announced at Google Marketing Live 2019.

Posted on 21 May 2019

PPC News: Facebook 'clear history' tool, Instagram banning 'like' farms, Google Marketing Live 2019

Our roundup of the top PPC news headlines this week.

Posted on 15 May 2019

Google enters eCommerce game with new shopping ads, challenges Amazon

Google's new Showcase Shopping ads aim to cement it as a top eCommerce platform.

Posted on 14 May 2019

Three key takeaways from Google Marketing Live 2019

Smart Devices, Machine Learning and User Privacy. These three themes were emphasized at Google Marketing Live 2019.

Posted on 14 May 2019

Google reveals feed-based Discovery Ads for YouTube, Search, Gmail

Google reveals Discovery Ads that will be able to run on YouTube, Gmail and the Discover Section of Search.

Posted on 14 May 2019

Google releases new Smart Bidding strategies

Google announced three new smart bidding strategies at Google Marketing Live 2019

Posted on 14 May 2019

PPC News: New Facebook Video Metrics, Google brings AR to search, Pinterest post-IPO plans

Our roundup of the top PPC news headlines this week.

Posted on 7 May 2019

Groups, Marketplace, Watch: Meet The Future of Facebook

Facebook may soon start to look very different for users.

Posted on 30 Apr 2019

PPC News: Tech giant Q1 earnings, Bing Ads rebrands as Microsoft Advertising

Our roundup of the top PPC news headlines this week.

Posted on 23 Apr 2019

PPC News: Facebook Hybrid Carousel, Google monetizing Assistant, Pinterest IPO

Our roundup of the top PPC news headlines this week.

Posted on 22 Apr 2019

Facebook could merge News Feed, Stories with hybrid carousel

A new hybrid carousel by Facebook combining News Feed and Stories could be a game changer for advertisers.

Posted on 16 Apr 2019

PPC News: Amazon ad-supported music streaming, YouTube new 'quality' content metrics.

Our roundup of the top PPC news headlines this week.

Posted on 12 Apr 2019

Snapchat to lose users in 2019

A new report has downgraded Snapchat's growth for 2019.

Posted on 10 Apr 2019

Google Maps could soon start running ads

A look at Google's next big monetization opportunity.

Posted on 4 Apr 2019

Bing Ads launches new Action Extensions

New Action Extensions by Bing aim to liven up their text ads.

Posted on 2 Apr 2019

New Facebook Ad Library lets advertisers spy on competition

A look at Facebook's newly improved Ad Library.

Posted on 1 Apr 2019

PPC News in March 2019: Videos, Podcasts, PDFs, and more

A collection of the top PPC articles, videos, podcasts and PDFs that caught our attention in March 2019.

Posted on 27 Mar 2019

What does a minute look like on the internet in 2019?

We break down what a single minute looks like on the internet in 2019.

Posted on 25 Mar 2019

Video is dominating the internet

A look at digital video trends, OTT services and video ads.

Posted on 20 Mar 2019

Why SKAGs still matter

A look at the pro-SKAG and anti-SKAG debate.

Posted on 15 Mar 2019

Digital Fraud: How big of a problem is it?

Who commits click fraud, why they do it, and how to stop it.

Posted on 11 Mar 2019

Targeted Ads: Convenient or Creepy?

Are your targeted ads freaking out your customers?

Posted on 4 Mar 2019

PPC News in February 2019: Videos, Podcasts, PDFs, Infographics and more

A collection of the top articles, videos, podcasts and PDFs that caught our attention in February 2019.

Posted on 28 Feb 2019

How Google Fights Disinformation in its Ads

In a fake internet, does Google do enough to fight disinformation?

Posted on 21 Feb 2019

Advertising to Millennials 2019: Are they finally adults?

How do millennials react to advertising and behave online?

Posted on 18 Feb 2019

The Top PPC Conferences in 2019

A list of the top PPC conferences in 2019 in the United States and around the world.

Posted on 13 Feb 2019

Who uses Bing and what do they search for?

Who is your typical Bing user?

Posted on 7 Feb 2019

Amazon Ads: A new threat to the Facebook-Google duopoly?

Retailers are increasingly switching to Amazon ads over Facebook and Google. A new report reveals why.

Posted on 4 Feb 2019

PPC News in January 2019: Videos, podcasts, PDFs, infographics and more

A collection of the top PPC articles, videos, podcasts and PDFs that caught our attention in January 2019.

Posted on 30 Jan 2019

Increase Google Ads conversions with these 48 tips!

Watch your conversions in Google Ads skyrocket with these helpful tips.

Posted on 24 Jan 2019

Mobile App Trends 2019: Is An App Really Necessary?

Is the mobile app era coming to an end?

Posted on 15 Jan 2019

Will #deletefacebook succeed in 2019?

Facebook faced a rough 2018. What's in store for the company in 2019?

Posted on 26 Dec 2018

Looking Ahead: Global Digital Ad Spend in 2022

Which countries will be the top digital ad markets in 2022?

Posted on 18 Dec 2018

Top Google Search Terms in 2018

A look into the most popular Google search trends in 2018.

Posted on 14 Dec 2018

mCommerce 2019: The retail apocalypse is here

How is the mobile phone changing retail this holiday season?

Posted on 11 Dec 2018

36 PPC trends to expect in 2019

A look at the top PPC trends we expect to see in 2019.

Posted on 30 Nov 2018

PPC News in November 2018: Top Headlines

A collection of the top PPC headlines that grabbed our attention this month.

Posted on 28 Nov 2018

Are SKAGs doomed? Assessing yet another Google exact match update

An explanation of Google's exact match update and single keyword ad groups (SKAGs).

Posted on 20 Nov 2018

Voice Search: Documenting the Death of the Desktop

What is voice search? What are the top voice search platforms?

Posted on 9 Nov 2018

Visual Search: Future Growth and Opportunities

What is visual search? What are the top visual search platforms? How will visual search affect text-based searches? We explore it all in this article.

Posted on 5 Nov 2018

PPC News in October 2018: The Top Headlines Last Month

Here's a selection of the top PPC headlines that grabbed our attention last month.

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