The Funnel

The latest news and thinking
in the digital marketing world

Try these marketing tactics to get more sales for your online store.

Our roundup of the most important PPC news this month.

We break down the major changes to Google Ads in 2020.

A look back at the most successful ads on YouTube in 2020.

The top ecommerce around the world in 2020.

Our roundup of the most important PPC news this month.

An overview of why Google Ads Budget Management is essential for successful PPC Campaigns.

Our roundup of the most important PPC news in October 2020.

TikTok has partnered with Shopify to create an enticing ecommerce platform for advertisers and merchants.

An overview of the new Google Analytics.

A list of Shopify apps that will make your life easier when selling online.

Keep these seven tips in mind when advertising your products on Google Shopping.

Our roundup of the most important PPC news this week.

How do product feed-driven text ads assist your ecommerce campaigns?

How to optimize your Google Shopping Titles

Google will no longer show low-click search terms to marketers.

A quick overview of the essentials to Google Shopping Ads.

Our roundup of the most important PPC news this month.

Our roundup of the most important PPC news this month.

Three metrics determine your Quality Score. Here they are.

Tools to do PPC keyword research the right way.

The basics of what pay-per-click advertising means and if it is right for you.

Our roundup of the most important PPC news in June 2020.

Google Smart Campaigns designed to help small businesses get online fast.

Online commerce is posting huge numbers as COVID-19 preventive measures ease.

Google Ads explanations hope to shed light on sharp changes to campaign performance.

Google launches Discovery Ads globally.

Our roundup of the most important PPC news stories this month.

A guide to Single Keyword Ad Groups, how they work, and when to use them.

Facebook pages are now becoming Facebook stores.

The twelve Google Ads bidding strategies you need to know.

Which retail searches are trending under social distancing and work from home conditions.

How to properly use negative keywords in your Google Ads campaigns.

Our roundup of the most important PPC news stories this month.

The best sources for PPC knowledge in one place.

An overview of Dynamic Search Ads in Google.

How adtech is responding to the coronavirus crisis.

A look at the new features in the Google Ads Editor Version 1.3.

The top articles and videos about paid advertising in March 2020.

Coronavirus-forced shutdowns of businesses have been a boon for online shopping.

How will the COVID-19 pandemic affect advertising this year?

Are Single Keyword Ad Groups still relevant in 2020?

Our roundup of the most important PPC news this week.

How will the coronavirus affect the ad industry?

Our roundup of the most important PPC news this week.

The various Google Ads campaign types explained.

Our roundup of the most important PPC news this week.

Our roundup of the most important PPC news this week.

Google adds new audience sharing option for MCC accounts.

Google is adding shopping campaigns to YouTube, Gmail and Discover.

Our roundup of the most important PPC news this week.

Predict spend levels, performance targets and conversion goals with Google's updated performance planner.

Here's the top PPC news in January 2020. Everything you missed in one place.

Our roundup of the most important PPC news this week.

Our roundup of the most important PPC news this week.

A collection of our favorite PPC automation tools.

Our roundup of the most important PPC news this week.

If you are limiting your campaigns with low budgets, use this handy formula to fix things.

Our roundup of the most important PPC news this week.

Our roundup of the most important PPC news this week.

The most important PPC news on all the major advertising platforms in December 2019.

Our roundup of the most important PPC news this week.

Our list of the top digital marketing agencies in New York City.

Our roundup of the most important PPC news this week.

Our roundup of the most important PPC news this week.

PPC trends to watch out for in 2020.

Our roundup of the most important PPC news this week.

Online sales increasingly coming from mobile phones in 2019.

The most important PPC news on all the major advertising platforms in November 2019.

A collection of articles, videos, podcasts, graphs, news and more about all things related to Single Keyword Ad Groups (SKAGs).

Our roundup of the most important PPC news this week.

A list of the top PPC conferences in 2020 in the United States and around the world.

Our roundup of the most important PPC news this week.

The What, Why and How of Single Theme Ad Groups (STAGs)

Our roundup of the most important PPC news this week.

Google updates its search ranking. Site owners are not happy.

Our roundup of the most important PPC news this week.

Lead form extensions will make it easier for businesses to collect leads.

Our roundup of the most important PPC news this week.

The most important PPC news on all the major advertising platforms in October 2019.

Google is changing the way it displays search results to users.

Our roundup of the most important PPC news this week.

Our roundup of the most important PPC news this week.

Local search is increasingly important for small businesses across the United States.

Our roundup of the most important PPC news this week.

A breakdown of ad policies for all major online advertising platforms.

Our roundup of the most important PPC news this week.

An overview of Microsoft's Audience Targeting Options.

Our roundup of the most important PPC news this week.

How searches with 'near me' can boost your PPC traffic.

Single Keyword Ad Groups or Single Theme Ad Groups. Which is better?

Our roundup of the most important PPC news this week.

What you missed from the year's biggest adtech event.

Our roundup of the most important PPC news this week.

How Google's latest Broad Match Modifier and Phrase Match Keyword Close Variants Update could affect Single Keyword Ad Groups (SKAGs).

Our roundup of the most important PPC news this week.

Our roundup of the most important PPC news this week.

Our roundup of the most important PPC news this week.

Our roundup of the top PPC news headlines this week.

A new report explores the changing habits of US social media users.

Our roundup of the top PPC news headlines this week.

Our roundup of the top PPC news headlines this week.

Our roundup of the top PPC news headlines this week.

New 'Sign In With Apple' feature could complicate data-gathering services advertisers rely on.

A look at the problems Google Ad Scripts could cause your campaigns.

A summary of all the ad updates announced at Google Marketing Live 2019.

Our roundup of the top PPC news headlines this week.

Google's new Showcase Shopping ads aim to cement it as a top eCommerce platform.

Smart Devices, Machine Learning and User Privacy. These three themes were emphasized at Google Marketing Live 2019.

Google reveals Discovery Ads that will be able to run on YouTube, Gmail and the Discover Section of Search.

Google announced three new smart bidding strategies at Google Marketing Live 2019

Our roundup of the top PPC news headlines this week.

Facebook may soon start to look very different for users.

Our roundup of the top PPC news headlines this week.

Our roundup of the top PPC news headlines this week.

A new hybrid carousel by Facebook combining News Feed and Stories could be a game changer for advertisers.

Our roundup of the top PPC news headlines this week.

A new report has downgraded Snapchat's growth for 2019.

A look at Google's next big monetization opportunity.

New Action Extensions by Bing aim to liven up their text ads.

A look at Facebook's newly improved Ad Library.

A collection of the top PPC articles, videos, podcasts and PDFs that caught our attention in March 2019.

We break down what a single minute looks like on the internet in 2019.

A look at digital video trends, OTT services and video ads.

A look at the pro-SKAG and anti-SKAG debate.

Who commits click fraud, why they do it, and how to stop it.

Are your targeted ads freaking out your customers?

A collection of the top articles, videos, podcasts and PDFs that caught our attention in February 2019.

In a fake internet, does Google do enough to fight disinformation?

How do millennials react to advertising and behave online?

A list of the top PPC conferences in 2019 in the United States and around the world.

Who is your typical Bing user?

Retailers are increasingly switching to Amazon ads over Facebook and Google. A new report reveals why.

A collection of the top PPC articles, videos, podcasts and PDFs that caught our attention in January 2019.

Watch your conversions in Google Ads skyrocket with these helpful tips.

Is the mobile app era coming to an end?

Facebook faced a rough 2018. What's in store for the company in 2019?

Which countries will be the top digital ad markets in 2022?

A look into the most popular Google search trends in 2018.

How is the mobile phone changing retail this holiday season?

A look at the top PPC trends we expect to see in 2019.

A collection of the top PPC headlines that grabbed our attention this month.

An explanation of Google's exact match update and single keyword ad groups (SKAGs).

What is voice search? What are the top voice search platforms?

What is visual search? What are the top visual search platforms? How will visual search affect text-based searches? We explore it all in this article.

Here's a selection of the top PPC headlines that grabbed our attention last month.