PPC News: Reddit launches new Trending ad unit, Instagram rolls out video advertising

Our roundup of the most important PPC news this week.

PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. Published on Fridays, “PPC News Roundup” will help you stay up-to-date on all the important PPC ads news you need to know.

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Amazon Ads News

Amazon caught selling coronavirus misinformation

Amazon keeps selling medicially unverified advice and products to customers who search for coronavirus, an investigation by Quartz finds

Facebook Ads News

Facebook bans ads exploiting coronavirus fears

The tech company will temporarily ban ads for medical face masks on the social network and Facebook marketplace.

Facebook launches business resource hub for companies impacted by Coronavirus

The new hub aims to provide support for all businesses affected by the coronavirus outbreak, with tips and links to resources to help brands navigate the impacts and maintain operations.

Facebook tests new option to cross-post stories in Facebook, Instagram

While you have been able to cross-post your Instagram Story to Facebook for a while now, you haven't been able to do the opposite, post your Facebook story to Instagram. This could change soon according to new tests Facebook is running.

Google Ads News

Google developing visual search with NY Times AR integration

Google this week launched new AR integration with the New York Times that allows user to scan in elements of physical NYT newspapers with their phones to get even more information about a certain topic. The feature uses the AR capacity of Google Lens.

Instagram Ads News

Instagram tests option to re-share live videos to IGTV

As reported by reverse engineering expert Jane Manchun Wong, Instagram is now testing an option which would enable you to share your Instagram live streams direct to IGTV as soon as the broadcast has ended.

Instagram rolling out video advertising in challenge to YouTube

Instagram plans to sell advertisements in IGTV, its home for longer videos, a bid to compete with YouTube for a larger share of the booming market for online

LinkedIn Ads News

LinkedIn Learning courses on working from home made free amid Coronavirus

LinkedIn says that 16 courses will be made available free that include tips on staying productive, building relationships and using virtual meeting tools like Microsoft Teams, Skype and Zoom to balance family and work in a healthy way.

Reddit Ads News

Reddit launches new Trending Takeover ad unit

Looking to capitalize on its growth, and maximize its ad potential, Reddit has this week launched a new Trending Takeover ad unit, which will feature prominently on various surfaces within the app.

Snapchat Ads News

Snapchat launches 'Lens Web Builder' to simplify creating AR Lens Campaigns

With AR Lens ads driving significant engagement, Snapchat is planning to open the option to more brands with a simplified AR Lens campaign option that enables businesses to build custom Lenses based on pre-made templates or Snap's library of 3D objects.

Twitter Ads News

Jack Dorsey to retain position as Twitter CEO despite investor backlash

Last week investment management firm Elliott Management Corp said it would use its newly purchased stake in Twitter to push for changes in the company and replace Dorsey as CEO. Dorsey has been accused of not focusing on Twitter amidst plans to move to Africa and head his other project Square, a payment provider.

Twitter provides tips for better tweet copy

A new installment of tips for tweeting repeats the old mantra: keep it simple and short and having a clear call-to-action.

Twitter lists as alternative feeds now available on Android

This week Twitter brought the option to pin Twitter lists, and access them as swipeable, alternative feeds, to Android devices, providing another way to view your list streams.

YouTube Ads News

YouTube finally eases 'sensitive events' policy allowing creators to monetize Coronavirus videos

For months YouTube creators have been complaining about YouTube demonitizing videos about the Coronaviruse. YouTubers argued this was a form of censorship, because it encouraged YouTubers to cover other topics that wouldn't get demonitized. YouTube is finally reversing this policy.

YouTube switches 'trending' tab to 'explore' to make more content available

YouTube is replacing the 'Trending' tab in its app with a new 'Explore' listing, which will showcase more video categories, along with popular videos, in order to prompt broader discovery.

PDFs This Week

The best times to post to social media in 2020

Sprout Social this week published the latest version of its best times to post report, which highlights the optimal times of day to post to the major social platforms in order to maximize engagement. Based on its 20,000+ customer base, the report covers posting to Facebook, Instagram, Twitter and LinkedIn.

Social media platform performance benchmarks by industry

RivalIQ this week released its latest report looking at social platform performance of more than 2,000 brands, 5 million posts, tweets and updates. The full report includes industry-specific insights, including popular hashtags, specific posting data and engagement levels for Facebook, Twitter and Instagram.

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