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Aori v. the Editor

A powerful Single Keyword Ad Group (SKAG) builder

Create hundreds of high-performing ads in minutes using Single Keyword Ad Groups (SKAGs)
Aori is a powerful Single Keyword Ad Group creation tool
Free campaign creation
Easy setup
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What are Single Keyword Ad Groups?

SKAGs are an industry-proven way to improve the performance of Google Ads. It’s a campaign structure with one keyword in multiple match types per ad group.

Ad Group 1

SKAGs Builder


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SKAGs Builder

This approach creates a perfect one-to-one match between the search term, keyword, ad, and

The result is higher click-through rates (CTR) and quality scores, and ultimately an increase in the return on ad spend.

A powerful Single Theme Ad Group (STAGs) creator as well.

Aori is easier than the Editor and Excel

Faster campaign creating than Google Ads and AdWords Editor

Aori is a PPC tool that can create large SKAG campaigns in less than 10 minutes. It is a SKAG builder and long-tail keyword generator that saves time.

Less manual work and errors

When building campaigns in the Editor there is lots of copying and pasting. It is easy to make a simple mistake and copy-paste this mistake through the campaign.

Easier to maintain

Aori makes managing large SKAG campaigns and adding new keywords from the Search Terms report a piece of cake.

Create SKAG Campaigns
in Minutes with Aori

Keyword Builder

Build keywords

Use our ultimate keyword multiplier or copy-paste an already existing list of keywords into one bank.
Performance forecasts

Find top-performing keywords

Use keyword performance forecasts from your Google Ads account along with Aori’s machine-learning powered suggestions.
Ad templates

Build ads

Create ad templates that are put in each SKAG, build ads using Aori’s special DKI chips to manage long-tail keywords.
All done!


Aori assembles the campaigns quickly and sends them to the Google Ads account in minutes. No more messing around with Excel or scripts.

Or convert an already
existing campaign to SKAG



Connect the campaign you want to convert to SKAG. Aori will make a duplicate of the original campaign and then convert this duplicate to SKAG.

Keyword Analysis

Aori will analyze the campaign keywords (preventing any duplicates) and make a SKAG for each keyword in the match types selected. Also, it is easy to expand the keywords by using Aori’s bank method.

Ad Analysis

Aori will analyze the ads and make templates that will be used in each ad group. Utilize Aori’s DKI to put your keywords in ads.

Aori does other cool stuff too

Automatic Cross-Negative Keywords

Aori will automatically create negative keywords on the ad group level to prevent any cannibalisation. E.g. the keywords ‘Italian vacation Rome’ would be applied as negatives to the ‘Italian vacation’ ad group.

Keyword Suggestions

From a database of 1.1m entries, Aori uses machine learning to help offer words and phrases that will expand the campaign’s keywords to new levels.

DKI for Long-Tail Keywords

With Google, when keywords are too long for DKI, the default text is inserted. With the same long-tail keyword in Aori, it is possible to still insert the root of the keyword to build highly-relevant ads at scale.


Aori uses a unique algorithm that optimizes the cost per acquisition (CPA). It does this by honing in on your high performing keywords that are leading to the most conversions and then increasing the bids for these keywords. Alternatively, it finds the poorest performing keywords and reduces the bid for them.

Single Keyword Campaigns

To have complete budget control over high-performing keywords, single keyword campaigns are needed. With Aori keywords can be quickly made into their own campaign, and easily managed.

Assign Landing Pages to Keywords

Build multi-landing page campaigns at scale and make sure interested users are getting to the right information.

Search Volume and Forecasts

Monthly performance estimates for impressions, CPC (cost per click) and CTR (click through rate) for keywords created in Aori based on data from your Google Ads account.

Add SKAGs from the Search Term Report

It takes a lot of clicks to create new SKAGs from the search terms report (≈12). Do this much faster in Aori.

Everything about pricing. Simple.

Try our automated SKAG/STAG campaign creation, set up budget management rules and build campaigns from products in your ecom store for free, pay only when you are ready to launch campaign
Up to $5K Monthly ad spend
Up to $50K Monthly ad spend
Up to $100K Monthly ad spend
Ecom and SEM Tool
$144 /mo
$120 paid once
Single keyword ad group (SKAGs) builder and manager
Single theme ad group (STAGs) builder and manager
Integrated with Google and Microsoft Ads
Predictive keyword statistics
Automatic ad-group level negative keyword management
Connect unlimited shops and products
Build campaigns for each product in your shop
Budget manager
$144 /mo
$120 paid once
Simplified cross-platform budget monitoring and reporting
Easy budget distribution for a group of campaigns for a set period
Automatic reallocation of budget to higher performing campaigns
Integrated with Google, Microsfot and Facebook Ads
Unlimited campaigns and accounts being managed
Bundle Save 7%
$144 /mo
$120 paid once
Budget Manager
SEM Tool
Ecom Tool
15 day refund policy
All plans include unlimited number of teammates

If you need a hand with your campaigns, we offer managed services as well

Our team of performance marketers will create and/or manage campaigns for you.
Starting from
per month for a dedicated account specialist

Freelancers, agencies and in-house marketers agree, Aori saves time

Aori is the most powerful AdWords tool I’ve ever used. In five minutes I’m able to build thousands of SKAGs, compose corresponding dynamic keyword ads, prune the underperforming ad groups and double down on the high performers. It’s awesome.

Michael Simonson
CEO ClickBoost

Pros: Easy to set up, very reasonably priced and it will make managing my ads account easier. Cons: None so far. The platform created about 1200 ads in a matter of minutes, with just a few minutes spent adding some details. That’s pretty cool!

John Holling

I’m a big believer in the power of SKAGs to improve ROAS, but they are a pain to create and manage. Aori makes the SKAG building process super simple and time saving. Highly recommended platform.

Brian Davis
Sr. PPC Manager, Documoto

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