PPC News: Google redesigns search results, launches Performance Planner

Our roundup of the most important PPC news this week.

PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. Published on Fridays, “PPC News Roundup” will help you stay up-to-date on all the important PPC ads news you need to know.

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Amazon Ads News

Amazon Music Has Over 55 Million Listeners, and It's Growing Fast

Amazon is pushing its music streaming services through Prime Membership as a primary growth channel, and closing in on Apple music which has 60 million users.

Amazon's brand now worth $220 billion, above Microsoft, Apple and Google

According to Brand Finance Global 500, Amazon is known for quickly breaking into new industries and dominating them.

Google Ads News

Google Ads just look like search results now

Google rolls out an update last week which changed the look of its ads in search results on desktop. The only thing differentiating a Google Ad and an organic post in the search results is a small black and white icon that says ad. Everything else is the same as an organic post. Early results indicate that the change is already causing more people to click on ads.

Google’s latest measurement restrictions will make life harder for mobile marketers

Amid heightened pressure to meet public demand for data privacy, Google has quietly gone about implementing further restrictions within its vast marketing ecosystem. And this time, mobile app marketers will feel the pinch.

Google Ads’ Performance Planner can help predict performance across accounts

The new forecasting tool works with auction data, seasonality and recent history to help you decide how to allocate your budget across accounts.

Facebook Ads News

Vodafone quits Facebook's Libra currency

Vodafone has become the latest company to leave Facebook's digital currency project, Libra. The Libra Association has seen an exodus of backers including Paypal and Mastercard amid regulatory scrutiny.

Social shopping is taking off, Facebook is the biggest beneficiary

Facebook is continuing to invest in Facebook Marketplace, turning it into a revamped version of Craigslist. Instagram Checkout is taking off too.

Instagram Ads News

Instagram removes IGTV button, only 1% downloaded app

After only 7 million users downloaded the IGTV button in 18 months, Instagram is dropping the app. Compared with TikTok's over 1 billion downloads, it looks like an admission of failure.

Pinterest Ads News

Google's Collections feature pushing users to save recipes, products in Pinterest swipe

Google Search. Originally a name given to organizing images, the Collections feature that launched in 2018 let you save for later perusal any type of search result — images, bookmarks or map locations — into groups called “Collections.”

What to know about shopping on Pinterest

Pinterest is doubling down on visual search and commerce. They are leveraging visual recognition technology and merging digital and in-store physical realities. A rundown of Pinterest shopping features is presented in this article.

Snapchat Ads News

Direct-response advertisers report early success with dynamic ads

The continuously updating ads directly link to product catalogs and are automatically targeted to Snapchat users based on their past behavior. Snapchat officially launched this ad product just before the 2019 holiday season after a year of beta testing.

Twitter Ads News

Twitter users can now react to direct messages with emojis

Twitter’s latest feature draws inspiration from Instagram and Facebook, giving users the ability to react to direct messages with a simple emoji. Twitter’s latest feature draws inspiration from Instagram and Facebook, giving users the ability to react to direct messages with a simple emoji.

YouTube Ads News

YouTube brand safety crisis shows advertisers adopting nuanced approach

Without tighter controls on YouTube, advertisers are effectively stuck in a game of whack-a-mole; they are finding out after the fact that their ads are appearing on videos that are not to their suiting, which are then blacklisted.

Other Ads News

Netflix still saying 'no' to ads

Despite investor pressure, Netflix is still saying no to ads, arguing that it would alienate users if their information such as location and viewing habits were hacked. Instead it will continue to develop it's subscription ad-free model.

The most trusted brands by Americans by generation

In a list of brands Americans trust most, the United Stated Postal Service surprisingly topped the list, followed by Amazon and Google. Other brands to make the list were household brands such as Tide, Colgate, Crest, as well as food products like Cheetos, Hershey and Heinz Ketchup.

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