PPC News: Facebook crashes before holidays; Snapchat back to growth
Our roundup of the most important PPC news this week.
PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. Published on Fridays, “PPC News Roundup” will help you stay up-to-date on all the important PPC ads news you need to know.
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Amazon Ads News
Amazon ads are a booming business, but a turnoff for shoppers
Amazon's increasingly reliance on ads is making it money, but turning away customers. How long can they continue?
Amazon Alexa is about to get more emotional
Amazon's Alexa will soon respond to queries with excitement and disappointment, for example if your favorite basketball team is losing and you ask her to check the score. The innovation points to a new direction voice search may be headed in: personalized results based on your feelings.
Can Amazon, Walmart deliver on 1-day delivery promise?
Small online retailers are getting pushed out of the market, unable to compete with aggressive delivery times set by Amazon, Walmart and other major online retailers.
Apple Ads News
Apple changes operating system to improve privacy, some say it's bulls***
Apple has positioned itself as the champion of privacy, but democratic lawmakers are exploring whether it is all a front to push out competitors from using the device's location-tracking feature.
Facebook Ads News
Why everybody is freaking out about political ads on Facebook
Twitter and Google have overhauled their political ads policies and severely limited campaigns' ability to target votes, and Facebook is under mounting pressure to do the same.
Facebook, Instagram crash (again) during holiday shopping season
Once again, Facebook Instagram and Messenger crashed in many parts of the world during the hottest shopping time of the year, leaving many marketers stranded in the dust.
Facebook is building an Instagram-style Close Friends feature
‘Favorites’ sorts your actual friends from your Facebook acquaintances.
Google Ads News
Google Will Restrict Sharing of User Data for Google Ads Under EU Privacy Pressure
Google is taking yet another step to guarantee that a key revenue generator for the company – its programmatic advertising platform based on Real-Time Bidding (RTB) technology – remains compliant with EU privacy regulations.
Google Ads has fixed a bug that over reported conversions in November
The bug mostly concerns advertisers who used non-last click contribution models between November 11-20.
Google Shopping Ads have opened up since €2.4bn EU fine, but by how much?
Around half of the ads in Google Shopping are now placed via external providers, as opposed to just 30% two years ago since the EU fine was imposed, but this still might not be enough to satisfy the regulator.
Instagram Ads News
Is Instagram Killing Facebook? What Financial Marketers Need to Know
What was once a platform primarily for selfies and pop culture iconography has become the fastest-growing social media platform in the world and a valuable network for banks and credit unions. With only so much money and time to spend on social media, should financial marketers dump Facebook in favor of Instagram?
Instagram Introduces Strict Policies Against Counterfeit Goods and IP violations on their Platforms
Along with Facebook, Instagram is taking a strict stance against advertising violations on the platform, as outlined in a new transparency report by Facebook for 2019.
Microsoft Ads News
Microsoft’s holiday ad shows off translation technology for dozens of languages
Microsoft’s new holiday ad will promote the company’s voice language translation technology, highlighting an area where the software giant is going head to head with Amazon and Google.
A new Microsoft Edge feature could put a cramp in Google’s Ad business
Microsoft's new Edge browser will come equipped with a tracking prevention feature come January 2020, and it could pose an indirect threat to Google's main revenue source.
Pinterest Ads News
Pinterest launches Pinterest Shop for small businesses that make and sell products
In advance of Small Business Saturday (Nov. 30) and the holiday shopping season, Pinterest has launched Pinterest Shop – a new dashboard curated by Pinterest that showcases the profiles and products of small businesses in an Etsy-style fashion.
Snapchat Ads News
Snapchat Lets Advertisers Run Video Ads Up to 3 Minutes in Length
The new ad units, called extended play commercials, can still be skipped after six seconds like other Snapchat ads. Extended play commercials will be displayed as mid-roll ads, similar to shorter Snapchat commercials.
Snapchat Usage Projected to Grow Over 14% This Year
Research firm eMarketer has upgraded its estimates for Snapchat users for 2019 through 2023, attributing the growth to new features and a rebuilt Android platform.
Twitter Ads News
Twitter begins testing Reddit-style nested conversations
Following conversations in the din of Twitter isn't the simplest of tasks, but it's about to get easier. A new conversation tree feature with nested replies is being tested on the platform and is set to roll out in 2020.
YouTube Ads News
YouTube Introduces Shopping Ads To Increase Visual Advertising
After falling behind Instagram, Pinterest, and similar social media networks, YouTube has announced that they will start providing visual advertising opportunities on the platform.
Using any of these platforms for your advertising? Check out our smart advertising solutions to see how they can help you better manage your campaigns.