PPC News: Amazon to burst in 2020, Twitter sunsets audience insights
Our roundup of the most important PPC news this week.
PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. Published on Fridays, “PPC News Roundup” will help you stay up-to-date on all the important PPC ads news you need to know.
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Amazon Ads News
Amazon in talks to sell streaming TV ads outside of Fire TV
Deals would fill some ad inventory on devices including Apple TV and Xbox.
On the one hand, Amazon says it bans ads for products related to campaigns or to promote politicians. But the site has many examples of sponsored products promoting candidates' 2020 campaigns or political parties.
Why 2020 could be the year Amazon becomes unstoppable
From infiltrating the pharma business to owning the internet, the Amazon juggernaut will be flexing its muscle with broad implications. It's ad business will contribute significantly.
Amazon’s Twitch not meeting ad revenue expectations
While Amazon’s Twitch dominates the live-streaming landscape, a new report from The Information citing people familiar with company financials says it only translated into a modest $230 million in ad revenue for 2018 and a midyear annual projection of $300 million for 2019.
Facebook Ads News
Facebook launches new page management history feature for admins
The feature is only visible to people who help manage your Page. Admins can click on the “Settings” tab at the top of the Page and then click “Page Management History” link in the left column.
Any advertiser looking to run housing, employment or credit ads will no longer be allowed to target by age, gender or zip code.
Facebook adds new features to Instant Articles
Facebook has rolled out updates to Instant Articles for publishers, including a new recirculation and navigation surface, smarter CTA and ad placements, and support for Facebook Stories.
New Facebook design begins rolling out
The social network has started giving a small number of users access to Facebook's new look.
Facebook says encrypting Messenger by default will take years
Mark Zuckerberg promised default end-to-end encryption throughout Facebook's platforms. Nearly a year later, Messenger's not even close.
Google Ads News
Google Ads testing custom dimensions to enable reporting based on your business structure
Group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy.
How to challenge Google Ads trademark disputes
A few of the best practices to follow if you see your trademark being misused by a business.
Google reveals how to hack an Apple iPhone within minutes
Apple iPhones are considered secure devices, but that doesn’t mean they aren’t open to hacking. And yesterday, Google Project Zero’s ethical hackers showed just how easy it can be to access your iPhone or iPad without your knowledge.
Instagram Ads News
Instagram could become source of revenue than Facebook's main app
Instagram users provide a lot of potential for high ad prices.
Instagram adds Boomerang effects as TikTok looms
Users around the globe can now add SlowMo, “Echo” blurring, and “Duo” rapid rewind special effects to their Boomerangs, as well as trim their length. This is the biggest upgrade yet for one of mobile’s most popular video creation tools.
How Instagram is using its @shop account to get up-and-coming brands to sell on the platform
Instagram is leaning on one of its own accounts to get more fashion and beauty brands selling through the platform.
Microsoft Ads News
Microsoft wants to help retailers build media businesses
Five months after its acquisition of vendor marketing platform PromoteIQ, Microsoft has announced a new self-service marketing platform for retailers and brands with the catchy name Microsoft PromoteIQ. The platform will help retailers manage digital marketing campaigns from brands trying to promote products to shoppers, according to a blog post.
Standard text ads will live on a bit longer, Microsoft Advertising says
The company announced a three-month reprieve for advertisers still holding on.
How to track offline conversions in Microsoft Advertising
A walk through importing offline conversion data into Microsoft Advertising.
Pinterest Ads News
Pinterest Academy: What it is and who should use it?
Pinterest Academy has recently launched an e-learning tool with a range of courses designed for marketing teams. It’s free and accessible to businesses in the U.S., Canada, Australia, United Kingdom, Germany and France.
Reddit Ads News
Reddit bans impersonation on its platform
The updated policies seem to imply that any kind of misleading impersonation, deepfake or not, could trigger a removal or ban. That could mean, for example, that an account impersonating a US presidential candidate and making posts that falsely and misleadingly represent that candidate’s positions could be banned.
Snapchat Ads News
As presidential candidates spend big on advertising, only a few invest in Snapchat
During a time when Twitter and Spotify have announced they will no longer run political ads, Snapchat might be one of the only clear avenues where campaigns can microtarget their advertisements toward young people and see results.
Snapchat’s parent company, Snap, has quietly scooped up AI Factory – the computer vision startup that Snapchat collaborated with on its recently launched ‘Cameos’ video mode.
Twitter Ads News
Twitter says goodbye to Audience Insights
Audience Insights initially launched back in 2015 to give users more in-depth data about their followers, including demographic profiles, purchase behavior insights, mobile device usage stats and more. Now, when users go to view Insights in Twitter Analytics, they will see a notification that the feature is being removed.
Twitter has launched a new hub for academic researchers in an effort to provide more access to information and support around its APIs.
YouTube Ads News
YouTube creators see drop in subscriber count
YouTube has confirmed that beginning around December 25 – 26, some YouTube Studio creators experienced a significant drop in subscribers and view counts, with one creator claiming 50% fewer views than average during the December time frame.
YouTube starts limiting ad targeting, data collection on kids content
YouTube now officially limits the amount of data it and creators can collect on content intended for children, following promises made in November and a costly $170 million FTC fine in September.
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