Aori v. the Editor

Shortcut Google Ads campaign creation

Create hundreds of high-performing ads in minutes using Single Keyword Ad Groups (SKAGs)
Aori is a powerful Single Keyword Ad Group creation tool
Free campaign creation
Easy setup
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What are Single Keyword Ad Groups?

SKAGs are an industry-proven way to improve the performance of Google Ads. It’s a campaign structure with one kwyrod in multiple match types per ad group.
Campaign

Ad Group 1

SKAGs Builder

Keywords

+SKAGs +Builder
"SKAGs Builder"
[SKAGs Builder]

Ads

SKAGs Builder
aori.com/adwords/...

This approach creates a perfect one-to-one match between the search term, keyword and ad.

The result is higher click-through rates (CTR) and quality scores, and ultimately an increase in the return on ad spend.

Aori is easier than the Editor and Excel

Faster campaign creating then Google Ads and AdWords Editor

Aori is a PPC tool that can create large SKAG campaigns in less than 10 minutes. It is a SKAG builder and long-tail keyword generator that saves times.

Less manual work and errors

When building campaigns in the Editor there is lots of copying and pasting. It is easy to make a simple mistake and copy-paste this mistake through the campaign.

Easier to maintain

Aori makes managing large SKAG campaigns and adding new keywords from the Search Terms report a piece of cake.

Create SKAG Campaigns
in Minutes with Aori

1
Keyword Builder

Build keywords

Use our ultimate keyword multiplier or copy-paste an already existing list of keywords into one bank.
2
Performance forecasts

Find top-performing keywords

Use keyword performance forecasts from your Google Ads account along with Aori’s machine-learning powered suggestions.
3
Ad templates

Build ads

Create ad templates that are put in each SKAG, build ads using Aori’s special DKI chips to manage long-tail keywords.
4
All done!

Sync

Aori assembles the campaigns quickly and sends them to the Google Ads account in minutes. No more messing around with Excel or scripts.

Or convert an already
existing campaign to SKAG

1

Connect

Connect the campaign you want to convert to SKAG. Aori will make a duplicate of the original campaign and then convert this duplicate to SKAG.
2

Ad Analysis

Aori will analyze the ads and make templates that will be used in each ad group. Utilize Aori’s DKI to put your keywords in ads.
3

Keyword Analysis

Aori will analyze the campaign keywords (preventing any duplicates) and make a SKAG for each keyword in the match types selected. Also, it is easy to expand the keywords by using Aori’s bank method.

Aori does other cool stuff too

Automatic Cross-Negative Keywords

Aori will automatically create negative keywords on the ad group level to prevent any cannibalisation. E.g. the keywords ‘Italian vacation Rome’ would be applied as negatives to the ‘Italian vacation’ ad group.

Keyword Suggestions

From a database of 1.1m entries, Aori uses machine learning to help offer words and phrases that will expand the campaign’s keywords to new levels.

DKI for Long-Tail Keywords

With Google, when keywords are too long for DKI, the default text is inserted. With the same long-tail keyword in Aori, it is possible to still insert the root of the keyword to build highly-relevant ads at scale.

Optimizations

Aori uses a unique algorithm that optimizes the cost per acquisition (CPA). It does this by honing in on your high performing keywords that are leading to the most conversions and then increasing the bids for these keywords. Alternatively, it finds the poorest performing keywords and reduces the bid for them.

Single Keyword Campaigns

To have complete budget control over high-performing keywords, single keyword campaigns are needed. With Aori keywords can be quickly made into their own campaign, and easily managed.

Assign Landing Pages to Keywords

Build multi-landing page campaigns at scale and make sure interested users are getting to the right information.

Search Volume and Forecasts

Monthly performance estimates for impressions, CPC (cost per click) and CTR (click through rate) for keywords created in Aori based on data from your Google Ads account.

Add SKAGs from the Search Term Report

It takes a lot of clicks to create new SKAGs from the search terms report (≈12). Do this much faster in Aori.

Everything about pricing.
Simple.

Free unlimited campaign creation in Aori, only pay when syncing to Google Ads
Non-refundable
Flex
$7
  • Per campaign synced to Google Ads
  • Single user per Aori account
15-day refund policy
Monthly
$50
  • Unlimited campaigns synced to Google Ads for 30 days
  • $5 for each additional user added to the account
15-day refund policy
Annual
$37.50/ mo
  • $450 paid once
  • Unlimited campaigns synced to Google Ads for a year
  • $5 for each additional user added to the account
  • Customized yearly contracts available based on your individual needs and team size

If you need a hand with your campaigns, we offer managed services as well

Our team of performance marketers will create and/or manage campaigns for you.
$300
per month for a dedicated account specialist

Freelancers, agencies and in-house marketers agree, Aori saves time

Aori is the most powerful AdWords tool I’ve ever used. In five minutes I’m able to build thousands of SKAGs, compose corresponding dynamic keyword ads, prune the underperforming ad groups and double down on the high performers. It’s awesome.

Michael Simonson
CEO ClickBoost

Pros: Easy to set up, very reasonably priced and it will make managing my ads account easier. Cons: None so far. The platform created about 1200 ads in a matter of minutes, with just a few minutes spent adding some details. That’s pretty cool!

John Holling
Entrepreneur

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Free campaign creation
Easy setup
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