Our roundup of the most important PPC news this week.
PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. Published on Fridays, “PPC News Roundup” will help you stay up-to-date on all the important PPC ads news you need to know.
Amazon Ads News
A new survey shows that shoppers are abandoning Amazon for better deals on other online retail platforms like Walmart and Ebay.
Prime membership rates are dropping, signalling that Amazon is becoming less attractive for shoppers.
Amazon sellers who have been suspended sellers are finding it impossible to get reinstated because of a bug that’s sending them an error message. The email glitch may be affecting thousands of third-party sellers on Amazon’s marketplace.
Facebook Ads News
Facebook will use the new branding on the services it owns – such as image-sharing app Instagram and messaging service WhatsApp. It will continue to use the lowercase, blue lettering for its social networking app, which was established 15 years ago.
Facebook's lookalike audience targeting options are under increasing scrutiny as class action lawsuits contend discrimination against certain ethnic, gender, race or age groups.
The change is expected to impact a small percentage of advertisers, starting mid-2020.
Google Ads News
Google Ads Editor has been updated with support for new campaign types as well as several new features, such as shared negative keyword lists, searchable errors, condensed edit pane, image names and maximize conversation value for search campaigns.
Discussions come after Twitter said it would bar most political ads amid spread of misinformation.
Fitbit says data of its 28 million users will not be sold or used for Google ads, but there are no guarantees this will not change.
Pinterest Ads News
Pinterest has published a holiday shopping report with an overview of how to use the platform to target customers as the holiday season approaches.
Pinterest also published its top pins in November which indicate search trends among its 300 million user base.
Twitter Ads News
You will be able to follow more than 300 “topics” across sports, entertainment, and gaming, just as you are currently able to follow individual accounts. In return, you’ll see tweets from accounts that you don’t follow that have credibility on these subjects.
The features would include 1) Remove me from this conversation, 2) Don’t allow RT of this tweet 3) Don’t allow people to @mention me without my permission 4) Remove this @mention from this conversation 5) Tweet this only to: hashtag, interest, or these friends
Twitter has taken the opposite route of Facebook when banning political ads, but this ignores how politicians use Twitter mostly for organic reach.
YouTube Ads News
Like Google’s search ad extensions, the extensions for video campaigns invite users to take additional action beyond the traditional ad click. YouTube ad extensions can be used to direct users to a physical store location, submit lead generation forms, and other calls-to-actions. Extensions are displayed directly under the video.
With the holidays approaching, YouTube is about to get even more cluttered with advertisements. You'll soon start to see Google Shopping ads in your YouTube search results and homefeed.