Our roundup of the most important PPC news this week.
PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. “PPC News Roundup” will help you stay up-to-date on all the important PPC ads news you need to know.
Amazon Ads News
Chinese tech companies are usually accused of copying western technology. But increasingly, it is US tech giants copying Chinese innovations, as evidenced by Amazon's Prime Day, a copycat version of Alibaba's Singles Day.
Amazon is beginning to resemble a media organization, as its ad business catches up to the heights of Google and Facebook.
Amazon first admitted it, aand then Google followed. Here are the specifics about what data Google and Amazon gather from voice recordings.
Facebook Ads News
Facebook launched a transparency tool this week that will give people a little more information about how its targeted ads work. Now you can see more details about why you’re seeing an ad in your feed, how it is linked to an ad agency, and how to opt out of interest-based ad campaigns run by businesses that have your information.
People gaze at Facebook video ads five times longer than static content. Some tips when creating video ads on Facebook include to optimize for silence, grab attention immediately and turn images into video.
Google Ads News
Google has been teaming up with magazines and museums to place digital information, which you can only see through its Lens technology, on top of real-world objects. Looking at any of the three printed ads through Lens shows their true form.
Ad campaigns that manipulate searchers’ behavior are frighteningly easy for anyone to run, as this investigation by the NY Times shows.
Google is now allowing customer photos to be shown when the shopping ad includes a review left by the customer.
Instagram Ads News
Instagram's new Explore page ads will bring more opportunities for marketers, but they also raise concerns about the limit of organic reach, which some claim has already happened in the Instagram feed.
Microsoft Ads News
To deliver valuable customer experiences, Microsoft recommends hiring a Customer Journey Officer, combining fist and third-party data analysis, partnering with agencies and more, according to a new official blog post.
Microsoft Advertising has launched ad customizers for its customers globally, which enable publishers to create hundreds of different ad variations with just one ad copy.
Microsoft may be quietly adding ads to its apps on Android phones in the share and open menus.
Pinterest Ads News
Pinterest could pose a big trheat to Instagram's eCommerce plans, as the two have overlapping interests and audiences.
Pinterest has introduced four video-related updates for creators and brands on its platform, including allowing creators to upload video content directly, per blog post.
Reddit Ads News
After this collaboration, it will be easier for Oracle to use its Contextual Intelligence technology to provide a real-time content review to advertisers. The motive of this integration is to provide the safety controls over the type of content for which their campaigns run.
Snapchat Ads News
Celebrities and influencers will begin airing short-form programs on Snapchat in a move to extend audience engagement and monetize video content.
Snap renews two-year old deal with Baidu that authorizes the Chinese search giant to be a reseller of Snapchat ads for companies in China, Japan and South Korea where Baidu runs a portfolio of mobile apps.
Twitter Ads News
Twitter is rolling out a new design of its app for the first time in seven years, the biggest change to the app since increasing the character limit for tweets from 140 to 280 characters. Here is what to expect from the change.
YouTube Ads News
YouTube's new back-to-back ads have been called out by creators as particularly annoying, given that there is no limit for how many mid-roll ads can be added to a video. Some are saying YouTube ad saturation has arrived.
Politics & Society
Alternative browsers focused on privacy are gaining popularity. The Brave browser follows in the footsteps of Safari and Mozilla Firefox to protect user privacy, but unlike the latter two, is much more open about the amount of ads and trackers it blocks. It also allows users to get paid to watch ads, where the advertisers send 70% of revenues to users and 30% goes to Brave.
PDFs Worth Reading
According to a new report on Omnichannel marketing, Clicks, Bricks and Everything In Between, up to 70% to 90% of the impact of Amazon display ads actually drives non-Amazon sales.