For the better part of 2020 we have been working hard to build our ecommerce-focused tool that integrates with top ecommerce platofrms, like Shopify, BigCommerce, etc., bring all your stores information into Aori where you can further process it and prepare it for the next step, which is creating search campaigns. You can read more about how the too works here.
Aori has a new design! Our interface is now even smoother and more time-saving than ever. We've reduced the amount of steps needed to complete a campaign from three steps to just one. Now you can add keywords and create ads without switching between new pages.
In addition, the new design comes with a Keyword Suggestor, fully integrated with the Keyword Planner, making it even easier to do keyword research from Aori.
Importantly, we've decided to discontinue 'categories', since we've found to build high-performing skag campaigns, categories are not really needed. If you were using categories before, they will now be merged into one keyword list.
We are happy to announce the launch of Aori Growth, a limited time offer where you can get all of Aori for free, which is normally $360 per month. The program is aimed at helping businesses and agencies grow using Aori's tools. The program is available for the rest of 2020 and gives you access to our SEM Tool and Budget Manager.
Aori now has a cross-platform tool to manage the budget's of campaigns.
The Budget Manager reduces the amount of time and manual work required to properly manage, analyze and report on the performance of campaigns. Aori works across several marketing platforms, including Google Ads, Facebook Ads, Microsoft Advertising and Amazon Advertising. More information about the full functionality can be found here.
Some use cases for the Budget Manager could include:
Aori now has a time-saving campaign builder for STAGs, which is a campaign structure where keywords are clustered into themes that works well with automated bidding strategies in Google and Microsoft Ads. The STAGs builder has a keyword suggester, predictive keyword statistics and XLS download and upload options to make campaign building a fast and easy process. Try building a campaign now from the "Add Campaign" menu.
Now whenever you are editing a campaign in Aori, any changes made will be automatically saved to the Aori version of the campaign. To upload these changes, press “Continue” from the Review step. This ensures you will never lose any of your work with Aori.
Aori now supports Resonpsive Search Ads for Google Ads campaigns. RSAs give the possibility to have 15 headlines and 4 descriptions, and lets you create ads that adapt to show the most relevant message to potential customers. You can add a RSA on the Ad Builder step and have the option to lock specific headlines and desscriptions to specific positions.
For when you are working on campaigns hour after hour, reduce the luminance emitted by your device screen and calm your eyes by using Aori's dark mode theme. You can access the dark mode via your account profile icon.
Now Aori has a guided tour of the most important features in our Campaign Builder for Google and Microsoft Ads. Along the way, you can learn how to get the most out of Aori's other features too.
Now you can invite other members of your team to work in Aori. Navigate to the Teams icon on the sidebar and start granting access to your Aori account to others.
There are three permissions levels: super user (account owner), admin (with access to the billing section and who can manage users), and user (no access to billing or ability to manage users). All users have access to the full account functionality.
We have lauched a way to earn credit in Aori. Earn $30 in Aori credit by referring your friends using a referral link! (They'll get $40 in credit too!) Take a look at the present icon 🎁 in the side pannel to get started.
Aori's Facebook Ads Tool [beta] has been released with the ability to create campaigns that include all possible combinations of ad components, an Asset Library and a smoother and faster experience than what is available in Facebook's Ads Manager.
For more information see our articles.
The Keyword Builder now has the functionality to separate keyword lists into different categories. Before keyword lists or banks would be multiplied with all other lists. Now it is possible to create separate lists that will only be multiplied with each other.
For example, if you are marketing different products or services within one campaign, utilizing categories would be a solution. Another example would be if you have a list of keywords that you don't want multiplied with the other lists. Putting this unique keywords in a category would be the solution.
It is now possible to build a campaign in Aori in three steps instead of five. We have rethought the campaign builder, keeping simplicity and a smooth workflow as the top priorities, and removing anything unnecessary.
We hope you find this new campaign builder even more time saving than the first iteration!
Now it is possible to download purchased campaigns in CSV format that can be uploaded to the Google Ads Editor (desktop app). This will allow users to further edit Aori-made campaigns using spreadsheets for any possilbe fine-tuned bulk changes.
The CSV button appears next to the campaign name, which when clicked, will initiate the download of the CSV of that campaign.
Now it is possible to build single keyword ad group campaigns in Aori that can be synchronized to a Bing Ads account. Aori's Bing Ads Campaign Builder brings all the same time-saving featues used in our Google Ads Tool, but now for Bing Ads.
To build your frist Bing Ads campaign, launch the Campaign Builder from the dashboar "+Start" button.
In another effort to make building scalable campaigns easier, now in Aori it is possible to connect root words from your keyword lists to specific URLs that will be used in the final URL of the ads in the respective ad group.
This makes it easier to have ads and keywords that lead to specific landing pages. You can find this feature on the Keyword Builder step as a button at the bottom of the bank called "landing pages."
Now it is possible to see keyword forecasting data from your account while you are building keywords!
There are other keyword forecasting tools out there, but keyword forecasting data is specific to each user's Google Ads account, which is why we think this is a powerful feature that will improve the keyword building process. Also it is possible to set locations, which will also make the forecasting data more accurate.
On each keyword created you can see expected impressions, CTR and CPC, and it is possible to delete keywords that don't meet your performance expectations.
We are excited to announce that after two rounds of beta testing, our stable version of Aori is ready for everyone!
After working in private beta with several agencies, we are announcing the public beta release of our single keyword ad group campaign builder for Google AdWords search camapigns. Get the performance benefits of single keyword ad groups without the pain of creating or managing them.BACK TO Product updates