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What's new?

November 2020

New tool released: Ecom Tool

For the better part of 2020 we have been working hard to build our ecommerce-focused tool that integrates with top ecommerce platofrms, like Shopify, BigCommerce, etc., bring all your stores information into Aori where you can further process it and prepare it for the next step, which is creating search campaigns. You can read more about how the too works here.

August 2020

New SEM Tool Design

Aori has a new design! Our interface is now even smoother and more time-saving than ever. We've reduced the amount of steps needed to complete a campaign from three steps to just one. Now you can add keywords and create ads without switching between new pages.

In addition, the new design comes with a Keyword Suggestor, fully integrated with the Keyword Planner, making it even easier to do keyword research from Aori.

Importantly, we've decided to discontinue 'categories', since we've found to build high-performing skag campaigns, categories are not really needed. If you were using categories before, they will now be merged into one keyword list.

May 2020

Aori Growth

We are happy to announce the launch of Aori Growth, a limited time offer where you can get all of Aori for free, which is normally $360 per month. The program is aimed at helping businesses and agencies grow using Aori's tools. The program is available for the rest of 2020 and gives you access to our SEM Tool and Budget Manager.

February 3, 2020

Budget Manager

Aori now has a cross-platform tool to manage the budget's of campaigns.

The Budget Manager reduces the amount of time and manual work required to properly manage, analyze and report on the performance of campaigns. Aori works across several marketing platforms, including Google Ads, Facebook Ads, Microsoft Advertising and Amazon Advertising. More information about the full functionality can be found here.

Some use cases for the Budget Manager could include:

  • Adhere to strict budgets
  • Automation of important tasks, like preventing over and underspend
  • Automation of budget redistribution for high-performing campaigns
  • One interface to rule them all: no need to log into all the ad platforms to get a performance overview
  • Integration into the Aori ecosystem of other time-saving digital marketing tools

November 4, 2019

Single Theme Ad Groups (STAGs) Tool release

Aori now has a time-saving campaign builder for STAGs, which is a campaign structure where keywords are clustered into themes that works well with automated bidding strategies in Google and Microsoft Ads. The STAGs builder has a keyword suggester, predictive keyword statistics and XLS download and upload options to make campaign building a fast and easy process. Try building a campaign now from the "Add Campaign" menu.

September 2, 2019

Auto-save functionality

Now whenever you are editing a campaign in Aori, any changes made will be automatically saved to the Aori version of the campaign. To upload these changes, press “Continue” from the Review step. This ensures you will never lose any of your work with Aori.

June 18, 2019

Responsive search ads compatability

Aori now supports Resonpsive Search Ads for Google Ads campaigns. RSAs give the possibility to have 15 headlines and 4 descriptions, and lets you create ads that adapt to show the most relevant message to potential customers. You can add a RSA on the Ad Builder step and have the option to lock specific headlines and desscriptions to specific positions.

June 3, 2019

Dark mode 🌃

For when you are working on campaigns hour after hour, reduce the luminance emitted by your device screen and calm your eyes by using Aori's dark mode theme. You can access the dark mode via your account profile icon.

May 15, 2019

Tour for the Campaign Builder 🗺

Now Aori has a guided tour of the most important features in our Campaign Builder for Google and Microsoft Ads. Along the way, you can learn how to get the most out of Aori's other features too.

April 20, 2019

Teams 👥

Now you can invite other members of your team to work in Aori. Navigate to the Teams icon on the sidebar and start granting access to your Aori account to others.

There are three permissions levels: super user (account owner), admin (with access to the billing section and who can manage users), and user (no access to billing or ability to manage users). All users have access to the full account functionality.

April 8, 2019

Referrals 🗣

We have lauched a way to earn credit in Aori. Earn $30 in Aori credit by referring your friends using a referral link! (They'll get $40 in credit too!) Take a look at the present icon 🎁 in the side pannel to get started.

March 20, 2019

New Facebook Ads Tool [beta release]

Aori's Facebook Ads Tool [beta] has been released with the ability to create campaigns that include all possible combinations of ad components, an Asset Library and a smoother and faster experience than what is available in Facebook's Ads Manager.

For more information see our articles.

March 4, 2019

Introducing Categories

The Keyword Builder now has the functionality to separate keyword lists into different categories. Before keyword lists or banks would be multiplied with all other lists. Now it is possible to create separate lists that will only be multiplied with each other.

For example, if you are marketing different products or services within one campaign, utilizing categories would be a solution. Another example would be if you have a list of keywords that you don't want multiplied with the other lists. Putting this unique keywords in a category would be the solution.

February 25, 2019

Campaign builder 2.0 ⚒️

It is now possible to build a campaign in Aori in three steps instead of five. We have rethought the campaign builder, keeping simplicity and a smooth workflow as the top priorities, and removing anything unnecessary.

We hope you find this new campaign builder even more time saving than the first iteration!

January 15, 2019

Download Aori campaigns in CSV format

Now it is possible to download purchased campaigns in CSV format that can be uploaded to the Google Ads Editor (desktop app). This will allow users to further edit Aori-made campaigns using spreadsheets for any possilbe fine-tuned bulk changes.

The CSV button appears next to the campaign name, which when clicked, will initiate the download of the CSV of that campaign.

December 12, 2018

  • UI updates: Design updates including a smoother UI throughout the Campaign Builder and Dashboard.

November 20, 2018

Bing Ads integration

Now it is possible to build single keyword ad group campaigns in Aori that can be synchronized to a Bing Ads account. Aori's Bing Ads Campaign Builder brings all the same time-saving featues used in our Google Ads Tool, but now for Bing Ads.

To build your frist Bing Ads campaign, launch the Campaign Builder from the dashboar "+Start" button.

November 15, 2018

Bind URLs to essential words of keywords

In another effort to make building scalable campaigns easier, now in Aori it is possible to connect root words from your keyword lists to specific URLs that will be used in the final URL of the ads in the respective ad group.

This makes it easier to have ads and keywords that lead to specific landing pages. You can find this feature on the Keyword Builder step as a button at the bottom of the bank called "landing pages."

October 30, 2018

Keyword performance forecasting integrated into the Keyword Builder step

Now it is possible to see keyword forecasting data from your account while you are building keywords!

There are other keyword forecasting tools out there, but keyword forecasting data is specific to each user's Google Ads account, which is why we think this is a powerful feature that will improve the keyword building process. Also it is possible to set locations, which will also make the forecasting data more accurate.

On each keyword created you can see expected impressions, CTR and CPC, and it is possible to delete keywords that don't meet your performance expectations.

October 16, 2018

Campaign syncrhonization progress indicator and keyword insertion fallback text

  • Switch to disable word-order planner and combine all possible combinations
  • Campaign synchronization status
  • SKAG campaign strength indicator
  • Ad Templates Switch validation dialogs to inline expanders
  • Smooth way to change accounts
  • Keyword insertion default text: In Aori, it is possible to make a more sophisticated (and higher-performing) DKI setup than the simplified approach Google offers. Aori now takes this one step further and allows users to create fallback texts on the keyword bank level.

October 3, 2018

Single keyword campaigns, expanded text ad compatability and invoices

  • New Expanded Text Ads compatibility: Now it is easy to create unlimited ad templates in Aori that include three headlines and two descriptions (90 characters).
  • Single Keyword Campaigns: When you want complete control over the budget of a high-performing keyword, the only solution is a single keyword campaign. Aori drastically simplifies the process of creating these SKCs.
  • Downloadable invoices: Now downloadable in-app in the Settings section.

August 2, 2018

Call only ads

  • Now in Aori it is possible to build campaigns with call only ads (including new 80 character limit).

July 23, 2018

Account level added

  • Account level abilities: now you can switch Google Ads accounts in Aori.
  • Improvement of tooltips in campaign builder.
  • Design updates on the login screen.

July 12, 2018

Match type selectors

  • Ability to create campaigns using any keyword match type(s).
  • Multi-keyword insertion feature with separate keyword insertion selectors for each bank.
  • Ability to copy campaigns in Aori.

June 28, 2018

Convert campaigns to the single keyword ad group format

  • Now with Aori it is possible to convert an already-made campaign to a SKAG campaign. Aori will import the original campaign, make of copy of this, and with the copy apply the converting algorithm.
  • UI/UX improvements: Improvement of Step 2: campaign creation

May 15, 2018

New billing model: Flex

  • In addition to our monthly subscription plan, now you can also purchase single campaigns on the Flex plan for users who are building and managing smaller amounts of campaigns.
  • Stability improvements

April 12, 2018

Extensions and Syntax-based keyword insertion

  • Added AdWords Extensions as a final step in the campaign builder
  • Sytax-based keyword insertion (along with drag and drop): text tags ([keyword], [KeyWord], etc.) are replaced with DKI chips
  • Root keywords are now part of all keywords
  • Each keyword bank may be included in keyword insertion
  • Upload and stability improvements

January 16, 2018

Aori 1.0 released

We are excited to announce that after two rounds of beta testing, our stable version of Aori is ready for everyone!

October 2, 2017

Public beta release of Aori's Single Keyword Ad Group campaign builder

After working in private beta with several agencies, we are announcing the public beta release of our single keyword ad group campaign builder for Google AdWords search camapigns. Get the performance benefits of single keyword ad groups without the pain of creating or managing them.

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