Our roundup of the most important PPC news this week.
PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. Published on Fridays, “PPC News Roundup” will help you stay up-to-date on all the important PPC ads news you need to know.
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Amazon Ads News
In more than 60 interviews, current and former Amazon employees, sellers, suppliers and consultants detailed how Amazon dictates the rules for those businesses, sometimes changing those rules with little warning. Many spoke on the condition of anonymity, for fear of retaliation by Amazon.
Agencies no longer have to submit vendor codes when registering nor wait for approval from Amazon to set up new advertising accounts. Now, agencies simply need the approval of the authorized Vendor Central account holder (their client) to register a new advertising account.
Google has the potential to become an essential partner to any retailer trying to compete with Amazon, which might make it Amazon's biggest competitor.
Walmart is betting on a future where its giant stores will quickly get groceries to your door, replace the doctor’s office and rent out computing power to passing drones and autonomous cars.
Facebook Ads New
While it's arguably earned every penny of the price increases it's been able to impose on advertisers, Facebook could be close to pricing itself right out of the market.
The social networking giant said it's requiring new people who sign up for its Messenger communications app to tie it to their Facebook account, effectively forcing them to reveal their identities and tie their communications to their social networking profile.
Google Ads News
Google said it will disable direct messaging on both of Google Ads’ Facebook and Twitter accounts, instead encouraging customers to send requests via 1:1 communication through an online form.
LinkedIn Ads News
Ad engagement for B2B brands on LinkedIn increased 18% in December 2018, compared to the average engagement rate outside of the holiday season (February through October).
Microsoft closed its $26.2 billion LinkedIn acquisition three years ago this month. LinkedIn has done some things to integrate with its parent, and more tie-ins are coming.
Snapchat Ads News
Snapchat published an infographic this week providing key insights into what is trending for generation Z. Topics include Jazz, Uno, Monopoly and a host of others.
Twitter Ads News
The researcher found that it was possible to upload entire lists of generated phone numbers through Twitter's contacts upload feature and then matched the records from users in Israel, Turkey, Iran, Greece Armenia, France and Germany.
YouTube Ads News
In response to growing concerns from the YouTube Creator community about copyright strikes, the platform is adding new tools that give creators more details on what content is triggering a copyright complaint.
Google has decided to remove hundreds of bitcoin and cryptocurrency videos from its video-sharing site YouTube in what's being called a "crypto-purge", leaving many who make bitcoin and cryptocurrency-related videos feeling unfairly targeted by the search giant.
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