A collection of the top PPC articles, videos, podcasts and PDFs that caught our attention in March 2019.
In case you missed it, here is what happened in the world of PPC last month.
Top PPC Reports in March 2019
Facebook popularity continues to drop amoung youth
A new Infinite Dial Study looks at mobile behaviors, internet audio, podcasting, social media, smart speakers and more. The study finds that Facebook continues to drop in popularity among the youth, putting to question the long-term future of the platform.
State of the Internet Marketing Agency in 2019
WordStream surveyed hundreds of agencies to see what they were spending their budgets on and which areas of PPC mattered to them most in 2019.
Google Ad Manager: Transforming shopping experiences on your eCommerce platform
Google has released a new guide to show how the Google Ads Manager can help you deliver unique experiences at every stage of the shopping journey, and increase profits while serving your customers, partners, and employees.
Google Ads PPC News
Google to add cross-device activity to all attribution reports
In response to user feedback, Google will add cross-device activity and conversions to all attribution reports from May 1st. This will allow managers to more easily track cross-device conversions, when a customer interacted with an ad on one device, but then completed a conversion on another device.
Google introduces full cross-account management in Google Ads Editor
In the past, campaign managers could only make changes in the Editor UI for a single account. Now the Editor supports full cross-account management, allowing you to use the Editor seamlessly across your Google Ads accounts from a single window.
Google introduces 'recommended columns' in Google Ads
The new recommended columns features suggests new reporting columns that you should be using based on your campaign and account settings. For example, if you start using bid automation, Google starts recommending the 'Big Strategy Type' column to your Campaign table.
Google fined $1.7 billion for search ad blocks in third EU sanction measures
Alphabet Inc unit Google was fined 1.49 billion euros ($1.7 billion) this month, its third large European Union antitrust penalty in two years, another setback in the company’s decade-long regulatory battle in Europe.
Google Ads rolling out Budget Planner forecasting tool
The tool will allow you to create a budget plan based on either clicks or conversions as a key metric. You can also choose clicks, spent or average CPC if you select clicks as the primary metric, or conversions , spend or average CPA when conversions is the key metric.
Google introduces shoppable ads on Google Images
The goal is to provide advertisers with a new way to reach shoppers where they're looking for more visual inspiration. The new format enables you to highlight multiple products available for sale within your sponsored ad among Google Images results.
Bing Ads PPC News
Bing Ads makes importing Google Ads even easier
Bing has introduced new updates that include improved mapping of Google Ads campaigns, same import and scheduling options as Bing Ads online and director import of campaigns to the Bing Ads server to save time.
Maximize Clicks in Bing Ads now available globally
Maximize Clicks is now available worldwide and is Bing's automated bidding strategy designed to help achieve as many clicks as possible within a set budget.
Bing Ads brings 3D ads to Search with Samsung
Samsung has begun running 3D ads on Bing.com to promote its new Galaxy S10 phone, a first for the search industry. The ads display exclusively in desktop search and only on Bing. The ads could set a precedent for future 3D ads in search advertising.
Bing suspends 200,000 accounts from Bing Ads, deletes 900 mln bad ads in 2018
The most common type of fraud in 2018 included tech support scams, cryptocurrency offerings and weapons.
Facebook Ads PPC News
The messy details behind Facebook's messaging plans
Facebook plans to integrate its Whatsapp, Messenger and Instagram messaging platforms, but the plans may not go as smooth as they think.
U.S. charges Facebook with racial discrimination in targeted housing ads
Facebook has been attacked by the US government for selling targeted advertising that discriminated based on race and religion.
Facebook updates metrics to provide better insights, reporting
Relevance Score will be replaced with three new metrics: Quality ranking, Engagement rate ranking, and conversion rate ranking. Facebook is also making changes to potential reach, by including only people that had were shown an ad on Facebook in the last 30 days. Facebook is also scrapping old metrics and including new ones, such as a posts saved metric, so that businesses can see how many people saved their ads.
Facebook launches searchable library of all ads to boost transparency
Unlike Facebook's Ads Archive which previously only included ads related to politics, the new library shows all active ads about anything, such as how much was spent on ads the past year, what a Page's previous name was and how much is being spent on ads.
Other PPC News
Amazon to Launch Mobile Ads, in a Threat to Google and Facebook
Amazon.com Inc. has hit on a new way to grab a chunk of the $129 billion digital advertising market now dominated by Google and Facebook Inc.: sell video spots on the e-commerce giant’s smartphone shopping app.
Some More Articles We Liked
Google, Facebook, Amazon: Should we break them up?
US presidential hopeful Elizabeth Warren says she'd consider dismantling the tech giants should she ever get the top job. But is this really necessary or even possible?
EU lawmakers back copyright reforms targeting Google, Facebook
EU lawmakers have endorsed an overhaul of the bloc’s two-decade old copyright rules, which will force Google and Facebook Inc to pay publishers for use of news snippets and make them filter out protected content.
Unilever to pick 'trusted publishers' for digital advertising
Unilever, one of the world’s biggest advertisers, will pick a network of “trusted publishers” with which to spend most of its marketing budget, in its latest attempt to improve the effectiveness of its digital advertising.
U.S. esports advertising revenue to top $200 million by 2020: report
Competitive video game advertising revenues in the United States are expected to surpass $200 million by 2020, according to a report released on Thursday.
Top PPC Videos in March 2019
Mark Zuckerberg’s new plan to pivot Facebook privacy means investing most of its energy into groups and messaging products like Messenger, Instagram, and WhatsApp. It also means Facebook could face new challenges if it’s real: making revenue differently, regulation, and getting banned from countries like China and Russia.
Purpose marketing is where brands attempt to use a social movement to promote their products. Younger people are increasingly more concerned with buying and working for companies that share their values. But purpose marketing carries with it some risks, as Pepsi found out in 2017 when it attempted to use #blacklivesmatter and Gillette recently found out with its embrace of the #MeToo movement.
A report by CBC news looks at age demographics for people who work in advertising and has found that the older you get, the worse it could be for you. Unlike other industries like law or consulting where age and experience is an asset, advertising agencies prefer to employ young employees with fresh ideas and technological know-how for the latest social media and digital trends.
Top PPC Podcasts in March 2019
The End of Average Position
Google announced that average position is going to sunset. Here we have two experts discuss what this newest update means in the digital marketing world that is increasingly shifting focus from average position reporting to impression share.
Breaking up Apple, Google, Amazon and Facebook
How would we break up the world’s most powerful companies? A live session panel about just how one would break up giants like Amazon, Apple, Facebook, and Google.
"Checkout" Instagram's New Shopping Feature: Why it will and won't work
eMarketer's podcast breaks down Instagram's new shopping feature and the benefits and drawbacks of the service.
What we wrote last month
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