PPC News: Facebook building own operating system, new LinkedIn Groups features
Our roundup of the most important PPC news this week.
PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. Published on Fridays, “PPC News Roundup” will help you stay up-to-date on all the important PPC ads news you need to know.
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Amazon Ads News
Amazon advertisers still focus spending on sponsored products
eMarketer estimates Amazon will have earned 72% of its $9.85 billion in net US digital ad revenues from search ads in 2019.
Amazon’s new area of domination: its own package delivery
The company's own delivery network is already monstrous, and growing fast. Deliveries in 2019 will total 3.5 billion packages.
Apple Ads News
Apple issues new blow to Google with this bold security move
In a new platform security guide, Apple details how its iPhones, iPads and Macs are more secure than Google's Android devices, because the firm owns the whole ecosystem.
Facebook Ads News
Facebook to run first Super Bowl ad ever plugging revamped Groups feature
The ad will focus on promoting the connective benefits of Facebook Groups, a feature the company hopes to make center stage of the newsfeed in the future.
Facebook owns the four most downloaded apps of the decade
The most downloaded app between 2010 and 2019 was Facebook's main app, followed by the company's Facebook Messenger app. WhatsApp came third, and Instagram fourth.
Facebook is building an operating system so it can ditch Android
Facebook doesn’t want its hardware like Oculus or its augmented reality glasses to be at the mercy of Google because they rely on its Android operating system. To this end, they have tasked Mark Lucovsky, co-autor of Microsoft's Windows NT, with building the social network an operating system from scratch.
Facebook to stop using phone numbers to recommend 'friends'
Facebook is to stop using members' phone numbers in its friends recommendation system in 2020 following concern about privacy implications.
Google Ads News
France slaps Google with $166M antitrust fine for inconsistent ad rules
France’s competition watchdog has slapped Google with a €150 million (~$166M) fine after finding the tech giant abused its dominant position in the online search advertising market.
Google Ads to explain why changes in performance occurred
Advertisers can now view explanations for changes in impressions, clicks, and cost. Google Ads will provide the most likely reasons behind why the changes occurred.
Google prioritizing fact-checked articles in SERPs
Web pages that contain ClaimReview markup are returned in search results with a snippet that says the page was fact checked. The markup lays out for searchers what the claim is, who made the claim, and whether the fact checkers found it to be true or false.
Instagram Ads News
How publishers are using Instagram to promote commerce content
Instagram might not be the best platform to drive site traffic, but some publishers are seeing the value that the platform can bring to their commerce and advertising businesses.
Instagram to ban vape ads as regulator cracks down on e-cigarette marketing
Instagram has announced a clampdown on the marketing of e-cigarette brands, including a blanket ban on vape ads, following a series of bans issued by the UK's advertising watchdog.
Instagram wants to be a matchmaker between influencers and brands
Instagram is testing a tool that facilitates brand-influencer partnerships through detailed insights on influencers and campaign audiences. The tool gives Instagram a more active role in influencer marketing, an anticipated $15 billion industry that has inspired the launch of adjacent agencies and marketing firms.
Instagram to now flag potentially offensive captions, in addition to comments
Earlier this year, Instagram launched a feature that would flag potentially offensive comments before they’re posted. Now, the social media platform is expanding this preemptive flagging system to Instagram’s captions, as well. The new feature will warn users after they’ve written a caption for a feed post that Instagram’s AI detects as being similar to those that have already been reported for bullying.
LinkedIn Ads News
LinkedIn adds new features for groups to boost engagement
Once a key feature of the app, LinkedIn groups gradually lost user focus as they became increasingly bogged down with random spam and self-promotion, to the point where, for most, they just weren't usable anymore. But it still seems like a great opportunity for LinkedIn's professional community. If LinkedIn can get groups right.
Microsoft Ads News
Microsoft caught putting ads in Windows 10 flagship apps
Microsoft has once again begun including advertisements in both their mail and calendar apps that are built into Windows 10 and they can't be removed.
Pinterest Ads News
Shoppable content will evolve toward sight, sound and motion
eMarketer breaks down the details of why shopping online will move incereasingly toward visuals, and why Pinterest is well placed to take advantage of this trend.
Snapchat Ads News
Snapchat tests new image recognition-triggered ads with popular brand logos
It's taken a while, but Snapchat is now moving forward with its new 'Snapchat Scan' ad option, which will enable users to 'scan' a brand logo in order to unlock a unique, branded AR experience.
Snapchat introduces swipe up to call ad format in Middle East
As part of its effort to build ad products that are more relevant to consumers and that “feel innate to their behaviors,” Snapchat has designed a special Swipe Up to Call ad format that will help remove the friction between brands and consumers.
INFOGRAPHIC: Snapchat offers holiday marketing tips for app developers
In a near infographic, Snapchat lays out tips for holiday marketing in 2019-2020, including planning beyond Christmas, marketing to Gen Z, running device-targeted campaigns and more.
YouTube Ads News
YouTube reveals top 10 most-viewed ads of 2019
Amazon clinched the no.1 spot, followed by Hyndai, Gillette and Apple. Other brands included Doritos, Audi, Stella and Nike.
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