Our roundup of the most important PPC news this week.
PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. Published on Fridays, “PPC News Roundup” will help you stay up-to-date on all the important PPC ads news you need to know.
Using any of these platforms for your advertising? Check out our smart advertising solutions to see how they can help.
Amazon Ads News
eMarketer estimates Amazon will have earned 72% of its $9.85 billion in net US digital ad revenues from search ads in 2019.
The company's own delivery network is already monstrous, and growing fast. Deliveries in 2019 will total 3.5 billion packages.
Apple Ads News
In a new platform security guide, Apple details how its iPhones, iPads and Macs are more secure than Google's Android devices, because the firm owns the whole ecosystem.
Facebook Ads News
The ad will focus on promoting the connective benefits of Facebook Groups, a feature the company hopes to make center stage of the newsfeed in the future.
The most downloaded app between 2010 and 2019 was Facebook's main app, followed by the company's Facebook Messenger app. WhatsApp came third, and Instagram fourth.
Facebook doesn’t want its hardware like Oculus or its augmented reality glasses to be at the mercy of Google because they rely on its Android operating system. To this end, they have tasked Mark Lucovsky, co-autor of Microsoft's Windows NT, with building the social network an operating system from scratch.
Facebook is to stop using members' phone numbers in its friends recommendation system in 2020 following concern about privacy implications.
Google Ads News
France’s competition watchdog has slapped Google with a €150 million (~$166M) fine after finding the tech giant abused its dominant position in the online search advertising market.
Advertisers can now view explanations for changes in impressions, clicks, and cost. Google Ads will provide the most likely reasons behind why the changes occurred.
Web pages that contain ClaimReview markup are returned in search results with a snippet that says the page was fact checked. The markup lays out for searchers what the claim is, who made the claim, and whether the fact checkers found it to be true or false.
Instagram Ads News
Instagram might not be the best platform to drive site traffic, but some publishers are seeing the value that the platform can bring to their commerce and advertising businesses.
Instagram has announced a clampdown on the marketing of e-cigarette brands, including a blanket ban on vape ads, following a series of bans issued by the UK's advertising watchdog.
Instagram is testing a tool that facilitates brand-influencer partnerships through detailed insights on influencers and campaign audiences. The tool gives Instagram a more active role in influencer marketing, an anticipated $15 billion industry that has inspired the launch of adjacent agencies and marketing firms.
Earlier this year, Instagram launched a feature that would flag potentially offensive comments before they’re posted. Now, the social media platform is expanding this preemptive flagging system to Instagram’s captions, as well. The new feature will warn users after they’ve written a caption for a feed post that Instagram’s AI detects as being similar to those that have already been reported for bullying.
LinkedIn Ads News
Once a key feature of the app, LinkedIn groups gradually lost user focus as they became increasingly bogged down with random spam and self-promotion, to the point where, for most, they just weren't usable anymore. But it still seems like a great opportunity for LinkedIn's professional community. If LinkedIn can get groups right.
Microsoft Ads News
Microsoft has once again begun including advertisements in both their mail and calendar apps that are built into Windows 10 and they can't be removed.
Pinterest Ads News
eMarketer breaks down the details of why shopping online will move incereasingly toward visuals, and why Pinterest is well placed to take advantage of this trend.
Snapchat Ads News
It's taken a while, but Snapchat is now moving forward with its new 'Snapchat Scan' ad option, which will enable users to 'scan' a brand logo in order to unlock a unique, branded AR experience.
As part of its effort to build ad products that are more relevant to consumers and that “feel innate to their behaviors,” Snapchat has designed a special Swipe Up to Call ad format that will help remove the friction between brands and consumers.
In a near infographic, Snapchat lays out tips for holiday marketing in 2019-2020, including planning beyond Christmas, marketing to Gen Z, running device-targeted campaigns and more.
YouTube Ads News
Amazon clinched the no.1 spot, followed by Hyndai, Gillette and Apple. Other brands included Doritos, Audi, Stella and Nike.
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