PPC News: Amazon's unstoppable growth; Shopify, Microsoft join forces
Our roundup of the most important PPC news this week.
PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. Published on Fridays, âPPC News Roundupâ will help you stay up-to-date on all the important PPC ads news you need to know.
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Amazon Ads News
Politicians want to rein in the retail giant. But Jeff Bezos, the master of cutthroat capitalism, is ready to fight back. A New Yorker article details the stunning growth of Amazon, and how it is stirring up controversy in every industry is enters.
The secrets to bidding on brand terms on Amazon Advertising
Testing strategies to capture shoppersâ attention on a crowded shopping channel can have benefits beyond increasing paid conversions - it can boost organic sales as well.
Amazonâs advertising arm is getting so big it held a major conference for brands
Amazon held its first ad conference last week in Seattle called AdCon which attracted 400 people and showcased best practices for advertising on the platform.
There's a 'revolving door' at Amazon, where company insiders are ditching the retail behemoth to expose its inner workings and make a fortune
Roku Is Running Out of Places to Show Ads, and at the Worst Possible Time
The streaming video receiver is now showing pop-up ads during commercials, with more rival receivers coming to the market.
Brands large and small don't understand how to navigate Amazon, which is America's largest online retailer. This is creating a cottage industry of Amazon employees turned consultants who guide retailers for how best to advertise on platform.
Facebook Ads News
Facebook agrees $40 mln settlement over ad engagement lawsuit
Facebook has agreed to pay advertisers $40 million to settle a class-action suit which accused the media giant of exaggerating video ad engagement metrics.
Children 'interested in' gambling and alcohol, according to Facebook
Facebook claims it does not advertise harmful substances to minors, but an investigation by the Guardian revealed that its algorithms include under-18s to be targeted for alcohol and gambling.
Facebook Launches New Tools to Help With Holiday Marketing
Facebook has released several new tools to assist businesses with their holiday marketing efforts, including customizable story templates, enhancements to Messenger and Instagram Direct, Holiday Marketing Tips and more.
Google Ads News
Google updating machine learning to avoid showing repeat ads to users
Google will roll out its machine learning solution in the next month or so. It will first come to the Display & Video 360 advertising platform, and will later be a feature for display ads in Google Ads.
Google Ads to let users optimize video ads at campaign level
Google Ads is letting advertisers set conversion actions at the campaign level for video ads in a new update. Previously this could only be done at the account level.
Google AdSense publishers can now turn on Auto ads without new code
Auto ads have been updated to make them easier to implement and customize, with less coding required and and more controls over reporting.
Google Shopping Ads With User-Generated Images In Product Reviews
User-generated images can now be included in product reviews for Google Shopping Ads, allowing customers to visually connect previous customers with what you sell.
Microsoft Ads News
Shopify and Microsoft Advertising team up to âhelp merchants sell moreâ
Shopify and Microsoft Advertising have teamed up to allow merchants to set up, optimise, and track the results of their campaigns alongside their store management dashboard in Shopify. Sellers also have the flexibility to set a daily budget based on seasonality and their goals.
Microsoft Advertising to depreciate Accelerated Budget
Microsoft Advertising will depreciate the Accelerated Budget strategy for Search, Dynamic Search Ads (DSA) and Shopping campaigns. Microsoft campaigns using Accelerated Budget will migrate automatically to Standard Budget starting on November 1.
Pinterest Ads News
Why Pinterest Is Only Scratching the Surface with Advertising Revenue
Pinterest impressed the Street with its performance in the second quarter of 2019 with a 62 percent year-over-year increase in revenue.
Pinterest Launches 'Pinterest Academy' Education Resource for Marketers
The new Pinterest Academy offers a range of education courses, and links to various other tools and reference studies, in order to help you get a better handle on how to utilize Pins for your business.
Pinterest Lite Debuts for Android Users in 5 Countries
The slimmed-down app takes less time to download and occupies less storage space on usersâ Android devices.
Quora Ads News
Quora Adds New Ad Targeting Options
Quora has outlined a range of new ad targeting options to help better target your on-platform campaigns, while it's also published a new checklist of the key elements you need to keep in mind to help maximize your Quora ads performance.
Reddit Ads News
Reddit is about to further censor its communities to attract advertisers
Reddit is attempting to clean up the platform of extremist content to make it a more attractive and brand safe environment for advertisers to run their marketing.
TikTok Ads News
TikTok Bans All Political and Advocacy Advertising on the Platform
TikTok is setting itself apart from Facebook and Twitter by banning political and advocacy advertising.
Twitter Ads News
Twitter apologizes for targeting ads with email, phone numbers used for two-factor authentication
The company said it has addressed the issue to ensure emails and phone numbers entered for security purposes will not be used for ad targeting.
YouTube Ads News
YouTube is letting politicians reserve advertising space for 2020 election
YouTube is allowing politicians to purchase precious ad space on the platform, including ads that target voters in important early voting states like Ohio and South Carolina. A new tool automates the whole process.
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