Our roundup of the most important PPC news this week.
PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. Published on Fridays, “PPC News Roundup” will help you stay up-to-date on all the important PPC ads news you need to know.
Amazon Ads News
Experts agree that advertising on Amazon continues to gain sophistication and often rely on specialized agencies and technologies to optimize their advertising offers.
To help you securely find, subscribe to, and use third-party data from category-leading brands, Amazon announces the launch of AWS Data Exchange.
Nike turns its back on Amazon to put more emphasis on its own online business, but that’s not the only reason. Nike didn’t like Amazon’s failure to get rid of third-party sellers and fakes.
Facebook Ads News
A user in the group Facebook Ad Hacks shared a way for marketers to access audiences that are not officially available in the Facebook Ads Manager. Here's how:
- Visit Facebook For Developers
- Tap on “Add an App”. You don’t really have to add an app, just give it a random display name and add your email address.
- Next, visit the Graph API Explorer, request your access token and save it.
- Paste the access token at the end of this URL. Remember to replace the word [Travel] with the niche you are interested in.
- And there you go. You get a bunch of targetable interests that aren’t usually available in the Ads Manager.
Facebook Pay will connect Messenger, Instagram, Whatsapp and Facebook into a single payment system. It will initially only be available in the United States. In this way, Facebook will gain a huge amount of user data regarding CC details, payment history which will help it compete with Amazon and other marketplaces in the eCommerce game.
In its continued war against fake accounts and harmful content, yesterday Facebook shared a report which shares detailed data about the actions they have already taken to make Facebook a better place.
Are the red notification dots on your Facebook homescreen keeping you from focusing? Facebook is finally letting users get rid of them. A new ShortCut Bar settings feature lets users pick what notifications they want to see and which they don't want to see.
Google Ads News
A new script warns you when your ad has been disapproved so you can quickly fix issues without having to check manually. When the number of disapproved products in your feed exceeds the threshold you set, you get an email alerting you and detailing the problem products, along with this figure as a percentage of your total news feed.
By looking at historical load times, Google will flag sites that are slow to load. They are testing a progress bar that would be green if your website loads fast or red if it loads slowly. Speeding up website load times by just 100ms has been shown to increase conversions by 1%-2%.
The Ads Editor has been updated with support for Discovery campaigns, including an edit panel, shared negative keyword lists, error search and new campaign support.
Despite the rise of eCommerce, some 90% of retail sales still happen offline. The new features target this segment, such as store visits, store purchases measurement to local inventory ads to fully automated local campaigns.
Instagram Ads News
Just as Instagram copied Snapchat with Stories, now Instagram is doing the same with TikTok by launching Reels. Reels will allow users to make a 15-second video clip set to music to share as Stories, that can then go viral on a new Top Reels section of Explore, just like TikTok.
Instagram is going to start testing hiding likes in the USA, a move many influencers say will hurt engagement and kill influencer marketing. Others say it will the platform a healthier space for young people. Like counts have fallen in the countries where the test has been tried.
Microsoft Ads News
The Google alternative is working to build better experiences for customers using artificial intelligence and machine learning.
Pinterest Ads News
Forbes breaks down 13 strategies that small businesses can do to leverage the audience on Pinterest, a group that is heavily female-dominated and creates high-ticket purchases.
Snapchat Ads News
Snapchat users spend 30 minutes a day on the platform and are omni-channel shoppers bridging the gap between online and offline.
Spiegel says the Spectacles will open up new advertising opportunities in the AR/VR field.
Twitter Ads News
Twitter has said it will ban all political ads. But what is or isn’t a political message is often in the eye of the beholder.
YouTube Ads News
From December 10th you will no longer be able to use Adblock on YouTube: the announcement comes from Google itself, which is sending a notification to users who access its service.
Other Ads News
Wikipedia is launching Wikitribune as WT:Social, a social-networking site and news sharing platform which they hope will be an alternative to Facebook and Twitter.
Alibaba hit $23 billion in sales in the first nine hours of Singles' Day, more than Cyber Monday and Black Friday combined. This is the first Singles Day without Jack Ma as the head of the company, after he unexpectedly resigned to 'start a new life'.
Nearly four years after Brave proposed paying users to surf the web, that vision is finally coming to the iPhone.