PPC News: Reddit gains users; Google Ads Explanations; Twitter Retweets

Our roundup of the most important PPC news this week.

PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. Published on Fridays, “PPC News Roundup” will help you stay up-to-date on all the important PPC ads news you need to know.

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Amazon Ads News

Alexa, can't you stop all those ads on Amazon?

Amazon is showing more ads and confusing customers. Is it enough to make them leave the platform?

Why Amazon Advertisers Pay Top Dollar for Clicks

Advertisers are spending more on Amazon ads, and that means both prices and competition for ad slots are high.

Prime customers are outraged by holiday shipping delays

Amazon says it’s “off to a record-breaking start to the holiday season,” but some customer delivery times are paying the price.

Facebook Ads News

Facebook has a theory that hiding ‘likes’ will increase post volume, and Instagram is testing that theory

The theory goes that by hiding like counts, users may feel less self-conscious when they post photos or videos that don’t receive many likes. This in turn may serve as a catalyst for getting users to post more often.

Facebook expands efforts against ad discrimination

Ads in the United States that involve housing, employment or credit can no longer be targeted based on age, gender, ZIP code or multicultural affinity. Nor can the ads use more detailed targeting that connects to these categories.

Facebook sues Chinese company for compromising user accounts with malware and running ads

The defendants allegedly used the accounts to run ads that often misused the images of celebrities to sell “counterfeit goods and diet pills.”

Google Ads News

Google Ads Explanations Beta; Explains Large Performance Changes

Google Ads launched a new beta feature named "explanations." Explanations gives marketers clear insights into large changes in their Google Ads account performance.

Google Ads’ Optimization Score Now Includes Display Campaigns

Optimization score ranges from 0% to 100%, with 100% meaning the campaign is following all of Google’s recommendations and no further optimization can be made.

Google’s New Chrome Move: Another Reason To Switch To Firefox?

Google’s Chrome browser has come under increasing scrutiny lately, especially after its Manifest V3 plans announced earlier this year which caused some ad blockers to break.

Instagram Ads News

Removing likes won't fix Instagram's problems

Instagram is trying to be more authentic, but the fundamentals of the platform leave users feeling empty and sad.

Instagram to collect ages in leap for youth safety, alcohol ads

Instagram said it will require birthdates from all new users starting on Wednesday, expanding the audience for ads for alcohol and other age-restricted products while offering new safety measures for younger users.

2019 Instagram Updates Marketers Should Know [Infographic]

A handy roundup of the most important Instagram updates in 2019 that can help marketers better plan their 2020 advertising strategy.

Pinterest Ads News

How Pinterest sets itself apart from other social media platforms

At a time when Facebook CEO Mark Zuckerberg is getting grilled at Congressional hearings and TikTok is being sued for violating privacy laws, Pinterest is seeking to establish itself as the one social media platform where positivity still reigns.

Reddit Ads News

Reddit revs up its pitch for UK ad buyers

U.K. agencies are eyeing Reddit with more interest, just as it is pitching the community elements of its platform and ad products.

Reddit Users Are Growing Fast: How Does It Compare To Facebook And Twitter?

Reddit says its monthly active users grew by 30% this year to 430 million, still a fraction of what Facebook claims, but possibly increasing its lead over rival Twitter.

Reddit Outlines 2019 Performance Stats and Trends

The stats include 430 million monthly active users, 199 million posts, 1.7 billion comments and 32 billion upvotes.

Snapchat Ads News

Snapchat Is Gaining Users

Snapchat is finally starting to see user growth after a rocky two years following an unpopular app redesign and competition from Instagram.

Snapchat Publishes New Guide for Auto Marketers on the Platform

With some 80% of millennials planning to purchase a vehicle within the next five years, Snapchat has released a report about how its own platform may be the best place to target this demographic.

Twitter Ads News

Twitter wanted to be the town square. Now it’s also grappling with being a cemetery

After outrage over a policy to delete inactive accounts, Twitter struggles with how to handle deceased users.

Twitter Publishes 2020 Marketing Calendar to Help with Strategic Planning

To help marketers get a head start 2020, Twitter has this week published its 2020 major events calendar, covering all the key dates and events you need to be aware of, separated by type, along with helpful notes to focus your efforts.

Twitter’s new Twitter Retweets account highlights the best tweets on the platform

@TwitterRetweets aims to highlight the best of Twitter by providing followers with 'Your best tweets. Retweeted.'

YouTube Ads News

YouTube Changes Rolling Out January 2020 May Impact Creator Revenue

YouTube is rolling out policy changes in January which have video creators concerned their revenue may be adversely affected.

Other Ads News

TikTok takes on Facebook in US advertising push

Chinese-owned viral video app vows more spending and reveals ecommerce plans.

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