Our roundup of the most important PPC news this week.
PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. Published on Fridays, “PPC News Roundup” will help you stay up-to-date on all the important PPC ads news you need to know.
Amazon Ads News
The company previously offered free, ad-supported streaming only to customers who owned an Amazon Echo device.
On Google, search engine optimization and pay-per-click advertising have been separate disciplines. But that’s not the case on Amazon, where the product page is at the center of both SEO and advertising success.
Most of Amazon's digital ad revenues still come from search, but it has built up its display network as well, and eMarketer believes this is where growth will be fastest in the coming years.
Facebook Ads News
Frustrated ad buyers will now have more transparency into what’s going on with Facebook Ads Manager ahead of Black Friday and Cyber Monday this year. Facebook this week introduced a new ads status page with the aim of keeping buyers updated about issues with the platform.
An interesting investigation into how Facebook's targeting options exploited vulnerable seniors.
Facebook Dating, an opt-in feature of the main Facebook app, will begin to tap into the content users are already creating across both Facebook and Instagram to enhance its service. This week, Facebook Dating users will be able to add their Facebook or Instagram Stories to Facebook Dating in order to share their everyday moments with daters.
Google Ads News
Google Ads tests car rental ad unit
The car rental ad unit lets you compare prices from different car rental companies for a specific location through a pricing carousel. You enter the location, car type, and dates and Google will show you pricing options in the ad.
Conversion reporting is affected between November 11 and November 20.
In the bid strategy report, advertisers can now view the top bidding signals that are driving the success of their ad campaign.
The problem Google has identified is the ability of political advertisers to finely target vulnerable groups of internet users with misinformation — skewing their view of reality while the rest of us are none the wiser.
Google announced last week that it will strip contextual content categories from the bid requests it sends to buyers via Google Ad Manager beginning February, which left some online advertising execs scratching their heads.
Instagram Ads News
Three-quarters of Americans have purchased a holiday gift from a targeted ad they saw on Facebook and Instagram, while close to 3 in 5 shoppers said they turn to social media for inspiration and gift ideas.
A look at the pros and cons of Instagram's decision to remove likes.
The ability to buy fake followers kills the influencer industry, and there's no solution in sight.
Microsoft Ads News
The latest version of Microsoft Advertising Editor has an updated look and some new features designed to make it easier to use. The redesign coincides with a new look for the web interface that’s rolling out.
The new Edge browser, built on the same open source code as Google Chrome, contains a new Tracking Prevention feature that blocks third-party trackers and, at the Strict setting, many ads. My tests show that one in four items blocked are from Google.
Pinterest Ads News
It's not the first time photographers have taken issue with Pinterest. But is a platform really liable for what its users pin?
Snapchat Ads News
Snapchat is giving advertisers more room to tell their stories in mid-roll video ads by expanding the time limit for its video ads to three minutes.
Snapchat seems to finally be making growth among boomers, the first positive growth that has come since a disastrous redesign of the app in 2018 which saw 1.4% of users forever leave the platform.
Twitter Ads News
Twitter’s radical “Hide Replies” feature, one of the biggest changes to how Twitter works since the invention of the Retweet, is now available to Twitter’s global user base. The company says the feature will roll out to all Twitter users across platforms by today, with only one slight tweak since earlier tests.
You used to have to use Tweetdeck, HootSuite or another service. This will make it easier to manage tweets from desktop in the future.
YouTube Ads News
YouTube is toying with allowing ads on content that was previously considered too extreme to show ads on. This hints at new advertising real estate opening up in the future.