Our roundup of the most important PPC news this week.
PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. Published on Fridays, “PPC News Roundup” will help you stay up-to-date on all the important PPC ads news you need to know.
Amazon Ads News
As much as a third of every dollar merchants make goes back to Amazon, prompting regulators in the US and abroad to investigate the e-commerce giant for violations of antitrust laws.
Disney resists Amazon push for share of ad revenue from entertainment giant’s apps.
Alexa wearables foreshadow a new future of advertising and marketing on smart, connected devices without screens.
Apple Ads News
Apple's ITP prevents browser tracking, limiting how long cookies are available for third-party contexts by removing them after 24 hours. Apple's moves put online advertising at risk, which depends on cookies for targeted ads.
Facebook Ads News
Users can click to message with brands and businesses from Stories ads on Facebook, Instagram and Messenger.
The questions include 1) how much to spend on FB ads, 2) when to stop your ads and 3) who to target with your ads.
Ministers from the UK, USA and Australia have publicly called on Facebook to rethink its plans to encrypt all messages on its platforms, saying it would hamper international efforts to grant law enforces quick access to private messages. Facebook says people have a right to a private conversation.
Google Ads News
Google will be removing the accelerated ad delivery option for Search and Shopping campaigns as well as shared budgets, signalling yet another shift toward machine learning for the company.
Advertisers can now aggregate the data of multiple accounts into one report, directly in the browser. Before, advertisers had to download the reports from the different accounts and merge them.
These include Incognito mode for Maps, auto-delete for YouTube history and deleting data from voice commands by simply saying "Hey Google, delete everything I said to you last week." Greater awareness of privacy and data storage could hurt advertising strategies online.
Chrome will begin blocking web pages with mixed content beginning in December 2019. Mixed content is when a secure web page (HTTPS) also contains scripts, styles, images or other linked content delivered through an insecure HTTP protocol.
Instagram Ads News
Threads is a camera-focused app that allows Instagram users to share their status or quickly send photos and videos to people they’ve added to their list of close friends.
Instagram has now launched a new test of AR 'try on' ads with selected brands, through which users will be able to actively engage with the advertised product virtually and see how it looks.
Microsoft Ads News
Microsoft has new audience targeting solutions combining customer data with new technology to reach customers when they’re ready to buy. Here is an overview of them.
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform.
Pinterest Ads News
This week Google launched a new tool which replicates Pinterest's 'Shop the Look' Pins, offering relevant product matches based on an image captured through Google Lens, or via screenshot sample.
Reddit Ads News
Reddit is adding a new mobile landing page flow for video ads, which will better guide users through the ad engagement process. Reddit will also now support additional aspect ratios in its video ads.
Reddit is now trying to clean up its website known for provocative discussions and fringe groups, while revamping its advertising offering in a bid to woo big brands and move toward profitability.
Twitter Ads News
Twitter is testing out a new option which would enable users to 'stream tweets', meaning that their timeline would be updated as tweets happen. Which feels a little closer to what Twitter was before the introduction of the algorithm-defined feed.
YouTube Ads News
Comcast’s video ads business Freewheel has accused Google of hiding behind privacy concerns as a means to prevent it from selling ads for clients with YouTube channels.
PDFs Worth Reading This Week
The new report contains fresh data on how people are searching for small businesses in the United States.