PPC News: Google Ads Cross-Account Reports, Instagram launches threads
Our roundup of the most important PPC news this week.
PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. Published on Fridays, “PPC News Roundup” will help you stay up-to-date on all the important PPC ads news you need to know.
Using any of these platforms for your advertising? Check out our smart advertising solutions to see how they can help.
Amazon Ads News
Amazon sellers say online retail giant is trying to help itself, not consumers
As much as a third of every dollar merchants make goes back to Amazon, prompting regulators in the US and abroad to investigate the e-commerce giant for violations of antitrust laws.
Amazon Clashes With Disney Over Terms for Offering Apps in Fire TV
Disney resists Amazon push for share of ad revenue from entertainment giant’s apps.
New Amazon Echo wearables are more bad news for advertising
Alexa wearables foreshadow a new future of advertising and marketing on smart, connected devices without screens.
Apple Ads News
Govt's can't stop Facebook, Google from abusive tracking, but Apple can
Apple's ITP prevents browser tracking, limiting how long cookies are available for third-party contexts by removing them after 24 hours. Apple's moves put online advertising at risk, which depends on cookies for targeted ads.
Facebook Ads News
Facebook advertisers can now use Stories ads to start conversations in Messenger
Users can click to message with brands and businesses from Stories ads on Facebook, Instagram and Messenger.
Leading Facebook Ads strategist answers 3 most commonly asked questions on platform
The questions include 1) how much to spend on FB ads, 2) when to stop your ads and 3) who to target with your ads.
Facebook encryption threatens public safety, say ministers
Ministers from the UK, USA and Australia have publicly called on Facebook to rethink its plans to encrypt all messages on its platforms, saying it would hamper international efforts to grant law enforces quick access to private messages. Facebook says people have a right to a private conversation.
Google Ads News
Google Ads switching to standard delivery on Oct 7
Google will be removing the accelerated ad delivery option for Search and Shopping campaigns as well as shared budgets, signalling yet another shift toward machine learning for the company.
Google enables cross-account reports in Google Ads
Advertisers can now aggregate the data of multiple accounts into one report, directly in the browser. Before, advertisers had to download the reports from the different accounts and merge them.
Google announces three new ways to hide your personal activity from Google
These include Incognito mode for Maps, auto-delete for YouTube history and deleting data from voice commands by simply saying "Hey Google, delete everything I said to you last week." Greater awareness of privacy and data storage could hurt advertising strategies online.
Google Chrome Will Block Mixed Content
Chrome will begin blocking web pages with mixed content beginning in December 2019. Mixed content is when a secure web page (HTTPS) also contains scripts, styles, images or other linked content delivered through an insecure HTTP protocol.
Instagram Ads News
Instagram launches Threads, its latest attempt to clone Snapchat
Threads is a camera-focused app that allows Instagram users to share their status or quickly send photos and videos to people they’ve added to their list of close friends.
Instagram's Now Testing New AR 'Try On' Ads with Selected Advertisers
Instagram has now launched a new test of AR 'try on' ads with selected brands, through which users will be able to actively engage with the advertised product virtually and see how it looks.
Microsoft Ads News
Microsoft Introduces New Ways to Target Audiences With Search Ads
Microsoft has new audience targeting solutions combining customer data with new technology to reach customers when they’re ready to buy. Here is an overview of them.
Shopify Marketing now integrates with Microsoft Advertising
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform.
Pinterest Ads News
Google Takes Aim at Pinterest with 'Style Ideas' and Improved Google Shopping
This week Google launched a new tool which replicates Pinterest's 'Shop the Look' Pins, offering relevant product matches based on an image captured through Google Lens, or via screenshot sample.
Reddit Ads News
Reddit Adds New Video Ad Options, Including a New Mobile Landing Page Flow
Reddit is adding a new mobile landing page flow for video ads, which will better guide users through the ad engagement process. Reddit will also now support additional aspect ratios in its video ads.
Reddit revamps ad strategy to woo big brands
Reddit is now trying to clean up its website known for provocative discussions and fringe groups, while revamping its advertising offering in a bid to woo big brands and move toward profitability.
Twitter Ads News
Twitter's Testing a New Option to 'Stream' Tweets in Real-Time
Twitter is testing out a new option which would enable users to 'stream tweets', meaning that their timeline would be updated as tweets happen. Which feels a little closer to what Twitter was before the introduction of the algorithm-defined feed.
YouTube Ads News
Comcast cries foul in YouTube ad access row
Comcast’s video ads business Freewheel has accused Google of hiding behind privacy concerns as a means to prevent it from selling ads for clients with YouTube channels.
PDFs Worth Reading This Week
Google Reveals Small Business Search Trends for 2019
The new report contains fresh data on how people are searching for small businesses in the United States.
Try Aori
Using any of these platforms for your advertising? Check out our smart advertising solutions to see how they can help.