PPC News: Google Ads Cross-Account Reports, Instagram launches threads

Our roundup of the most important PPC news this week.

PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. Published on Fridays, “PPC News Roundup” will help you stay up-to-date on all the important PPC ads news you need to know.

Using any of these platforms for your advertising? Check out our smart advertising solutions to see how they can help.

Amazon Ads News

Amazon sellers say online retail giant is trying to help itself, not consumers

As much as a third of every dollar merchants make goes back to Amazon, prompting regulators in the US and abroad to investigate the e-commerce giant for violations of antitrust laws.

Amazon Clashes With Disney Over Terms for Offering Apps in Fire TV

Disney resists Amazon push for share of ad revenue from entertainment giant’s apps.

New Amazon Echo wearables are more bad news for advertising

Alexa wearables foreshadow a new future of advertising and marketing on smart, connected devices without screens.

Apple Ads News

Govt's can't stop Facebook, Google from abusive tracking, but Apple can

Apple's ITP prevents browser tracking, limiting how long cookies are available for third-party contexts by removing them after 24 hours. Apple's moves put online advertising at risk, which depends on cookies for targeted ads.

Facebook Ads News

Facebook advertisers can now use Stories ads to start conversations in Messenger

Users can click to message with brands and businesses from Stories ads on Facebook, Instagram and Messenger.

Leading Facebook Ads strategist answers 3 most commonly asked questions on platform

The questions include 1) how much to spend on FB ads, 2) when to stop your ads and 3) who to target with your ads.

Facebook encryption threatens public safety, say ministers

Ministers from the UK, USA and Australia have publicly called on Facebook to rethink its plans to encrypt all messages on its platforms, saying it would hamper international efforts to grant law enforces quick access to private messages. Facebook says people have a right to a private conversation.

Google Ads News

Google Ads switching to standard delivery on Oct 7

Google will be removing the accelerated ad delivery option for Search and Shopping campaigns as well as shared budgets, signalling yet another shift toward machine learning for the company.

Google enables cross-account reports in Google Ads

Advertisers can now aggregate the data of multiple accounts into one report, directly in the browser. Before, advertisers had to download the reports from the different accounts and merge them.

Google announces three new ways to hide your personal activity from Google

These include Incognito mode for Maps, auto-delete for YouTube history and deleting data from voice commands by simply saying "Hey Google, delete everything I said to you last week." Greater awareness of privacy and data storage could hurt advertising strategies online.

Google Chrome Will Block Mixed Content

Chrome will begin blocking web pages with mixed content beginning in December 2019. Mixed content is when a secure web page (HTTPS) also contains scripts, styles, images or other linked content delivered through an insecure HTTP protocol.

Instagram Ads News

Instagram launches Threads, its latest attempt to clone Snapchat

Threads is a camera-focused app that allows Instagram users to share their status or quickly send photos and videos to people they’ve added to their list of close friends.

Instagram's Now Testing New AR 'Try On' Ads with Selected Advertisers

Instagram has now launched a new test of AR 'try on' ads with selected brands, through which users will be able to actively engage with the advertised product virtually and see how it looks.

Microsoft Ads News

Microsoft Introduces New Ways to Target Audiences With Search Ads

Microsoft has new audience targeting solutions combining customer data with new technology to reach customers when they’re ready to buy. Here is an overview of them.

Shopify Marketing now integrates with Microsoft Advertising

With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform.

Pinterest Ads News

Google Takes Aim at Pinterest with 'Style Ideas' and Improved Google Shopping

This week Google launched a new tool which replicates Pinterest's 'Shop the Look' Pins, offering relevant product matches based on an image captured through Google Lens, or via screenshot sample.

Reddit Ads News

Reddit Adds New Video Ad Options, Including a New Mobile Landing Page Flow

Reddit is adding a new mobile landing page flow for video ads, which will better guide users through the ad engagement process. Reddit will also now support additional aspect ratios in its video ads.

Reddit revamps ad strategy to woo big brands

Reddit is now trying to clean up its website known for provocative discussions and fringe groups, while revamping its advertising offering in a bid to woo big brands and move toward profitability.

Twitter Ads News

Twitter's Testing a New Option to 'Stream' Tweets in Real-Time

Twitter is testing out a new option which would enable users to 'stream tweets', meaning that their timeline would be updated as tweets happen. Which feels a little closer to what Twitter was before the introduction of the algorithm-defined feed.

YouTube Ads News

Comcast cries foul in YouTube ad access row

Comcast’s video ads business Freewheel has accused Google of hiding behind privacy concerns as a means to prevent it from selling ads for clients with YouTube channels.

PDFs Worth Reading This Week

Google Reveals Small Business Search Trends for 2019

The new report contains fresh data on how people are searching for small businesses in the United States.

Try Aori

Using any of these platforms for your advertising? Check out our smart advertising solutions to see how they can help.

PPC News in October 2020 7 Tips to Create Killer Google Shopping Ads Groups, Marketplace, Watch: Meet The Future of Facebook