PPC News: Amazon crushes Q4 earnings, Google switches to standard delivery
Our roundup of the most important PPC news this week.
PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. Published on Fridays, “PPC News Roundup” will help you stay up-to-date on all the important PPC ads news you need to know.
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Amazon Ads News
Amazon’s massive earnings beat should renew its growth story
Amazon crushed its Q4 earnings, sending its stock up 10% in after hours trading and showing the company's investment in 1-day shipping paid off this holiday season. The company is now the 4th company to join the club of US companies with a trillion dollar valuation (following Apple, Alphabet, and Microsoft). One of Amazon's fastest growing sectors is digital advertising.
Amazon quietly publishes latest transparency report
Unlike other tech giants that have seen a spike in government requests for access to user data, Amazon reported a 4% decline.
Facebook Ads News
Facebook 'off activity' tool to delete data-sharing opens to all users
Facebook is making available to all users worldwide its “Off-Facebook Activity” tool, which allows users to manage and delete the data that third-party websites and apps share with Facebook.
Facebook users are seeing fewer ads and clicking more
Q4 earnings showed that the company continues to grow its ad revenue and get more from its users. Median daily clicks rose from 17-19 over the last six months, whereas impressions fell 5%.
Google Ads News
Google switches to standard delivery for all campaign types
Google has announced that it is switching all campaigns, not just search campaigns to standard delivery. This includes shopping, shared, display, video, app and hotel campaigns. This will begin April 2020
Google Ads targeted at literally one person could be the future of doxxing
Here we have a great article that breaks down how easy it is for anyone to dis-aggregate data and use it against you. The study looks at three groups of people: 1) People who live in Antarctica 2) prisoners in San Quentin and 3) Mexicans planning to cross the US border.
Microsoft Ads News
Microsoft Advertising ads label in Bing search blend with organic also
Google received lots of criticism for making its ads in the SERPs look more like organic, but a close look at the Bing search engine reveals that Microsoft does the same exact thing.
Pinterest Ads News
Pinterest launches 'try on' feature for lipstick products, signals growth of VR ads
A new pinterest feature will allow users to 'virtually' try on lipstick on their photos. To use the new feature, Pinners will first open Pinterest’s smart camera, “Lens,” while in Search, then click “Try it” to explore the different lipstick shades available. To shop the products, you just swipe up.
Snapchat Ads News
Snapchat is betting that narcissism drives resonance for its new weekly videos that put you and your friends’ customizable Bitmoji avatars into a flurry of silly animated situations.
Snapchat publishes new data on Gen Z brand expectations
Gen Z is much more likely to make socially conscious purchases, meaning staying loyal to brands whose values align their theirs. This could be environmental, political or social.
YouTube Ads News
YouTube releases 2020 ads of the year
YouTube has released the top ads that people in the U.S. chose to watch on its platform in 2019. They include a heavy emphasis on tech brands, the Super Bowl and celebrities.
Study of YouTube comments finds evidence of radicalization
The research presented at ACM FAT 2020 indicates that YouTube is contributing to radicalizing users by exposing them to far-right ideologies.
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