Our roundup of the most important PPC news this week.
PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. “PPC News Roundup” will help you stay up-to-date on all the important PPC ads news you need to know.
Amazon Ads News
A new Amazon feature pitches the e-commerce giant's private-label right before customers add rival products to their shopping carts.
Amazon's new features include expanded availability outside the United States, social ad measurement and bulk operations that can generate up to 100,000 attribution tags.
The new targeting options include four different match types: close match, loose match, substitutes and complements. And the product targeting can now target single products or categories while also refining by brand, price or star rating.
The e-commerce giant is making moves to grow its video and sales in an effort to better appeal to major brand advertisers.
Apple Ads News
Apple is changing the way its Siri audio review works on its devices. In an upcoming software update, Apple will make audio review an explicitly opt-in process, so that contractors no longer handle the data and only apple employees.
Apple will host an event on Sept. 10 at the Steve Jobs Theater in the company’s Cupertino, California campus, where it is widely expected to unveil new iPhone models.
Facebook Ads News
Facebook said this week that it will tighten some of its rules on political ads and will require more information about these ads' funding, as well as verification of the ad purchaser's identity.
The new feature restricts ad targeting options and prevents advertisers from using Lookalike Audiences to prevent discriminatory ad practices.
The new offering allows businesses to create an automated question and answer experience within Messenger that launches via Facebook’s click-to-Messenger ads for Facebook News Feed.
Google Ads News
Google has announced plans to build what it has deemed 'a privacy sandbox' or set of open standards that it claims will fundamentally enhance privacy on the web.
Smart bidding strategies set bids automatically to help advertisers improve the performance of their Google Ads campaigns. Seasonality adjustments for smart bidding will be added to search and display campaigns.
Search and Shopping campaigns using accelerated delivery will be switched to standard delivery by October 1.
Instagram Ads News
Instagram provides a way for you to see what it thinks your interests are, so you can see what kinds of ads it’s going to serve you. These interests are pulled from accounts you follow, pictures you’ve liked, and other ads with which you’ve interacted.
The company reports it is experimenting with running back-to-back Story ads from different advertisers.
Facebook executives last year instructed Instagram to "roughly double" the number of ads in the app, according to a new report in The Information.
Microsoft Ads News
Microsoft so far has dodged the biggest fines that European privacy watchdogs have imposed under the EU's General Data Protection Regulation (GDPR). But the company could face a GDPR penalty after the Netherlands' data-protection office asked its Irish counterpart to investigate new aspects of Microsoft's Windows 10 telemetry data collection
Among the features are too many ads, which makes Microsoft's earlier campaigns to bash Google for advertising seem comical.
Pinterest Ads News
Users who search for health information on its platform will now only see results from major public health organizations, like the WHO. This comes in response to ads that attacked vaccines earlier in 2018 where Pinterest was heavily criticized.
Pinterest proclaims that fall is “back to life” season as searches for self-improvement topics spike as the summer comes to a close. This pattern typically occurs twice throughout the calendar year – once during the new year and again right before fall.
Reddit Ads News
Reddit, along with Pinterest and YouTube, are three alternative platforms where the right brand with the appropriate niche can better market their product with less competition. Specifically for Reddit, you get an engaged, highly-knowledgable audience in hyper-focused communities.
Reddit is taking on live-streaming which, if successful, could turn it into a rival against platforms like YouTube and Twitch.
Snapchat Ads News
Threads app will encourage ‘frictionless’ data sharing with selected Instagram followers.
For marketers and brands looking to connect with younger, mobile-first audiences, Snapchat is a potential goldmine for finding and acquiring new customers, and fortunately, they've built a fairly powerful suite of advertising tools that brands can now leverage.
Snap has updated its Lens Studio desktop app with 14 new Landmarkers, six new facial templates, and an interactive tour for new users.
TikTok Ads News
TikTok is following Snap and Facebook by launching an audience network, meaning it wants to make more money from advertising that appears on other apps.
Twitter Ads News
Twitter is giving advertisers the option to bid on the first 6 seconds of a video ad view. Advertisers will still have the security of transacting on a longer view, while still providing an optimal short-form video experience.
YouTube Ads News
In a letter addressed to creators on YouTube, CEO Susan Wojcicki says the platform is committed to remaining open because she thinks the upside of that approach very much outweighs the downside.
The new freemium model for YouTube’s original content begins after September 24, 2019. All YouTube Originals series, movies, and live events moving forward will be free to watch with ads for “non-members.”
The video service stands accused of breaking laws overseeing kids’ web habits, placing a massive library of media and accompanying revenue in jeopardy.
Politics & Society
A group of philanthropies working with Facebook to study the social network’s impact on democracy threatened on Tuesday to quit, saying the company had failed to make data available to researchers as pledged.
Amazon plans to promote helpline phone numbers to customers who query its site about suicide, after searches on its site suggested users search for nooses and other potentially harmful products.
EU regulators are checking Google for Jobs to see if the company unfairly favors its fast-growing tool for searching job listings.
PDFs worth reading
Outdoor ads - including bus shelter campaigns and billboards - might not be within the budget of most SMBs. But for those businesses that can afford it, there can be significant benefits to running outdoor campaigns in combination with Facebook promotions.