Our roundup of the most important PPC news this week.
PPC News Roundup is a weekly roundup of all news related to the major PPC and digital advertising platforms. Published on Fridays, “PPC News Roundup” will help you stay up-to-date on all the important PPC ads news you need to know.
Apple Ads News
Apple has made a concerted global push into original TV with the launch of its ad-free streaming service today (Friday 1 November). So how does the tech giant barging into an increasingly fierce market alter the future of streaming?
Facebook Ads News
Advertisers can create several versions of ad copy, headline and description at the ad level.
Facebook is generating more money from users despite the many controversies the company has faced since early last year. It reported average revenue per user of $7.26, up more than 19% from a year earlier and the second-highest ARPU in its history.
Google Ads News
Google confirmed it’s rolling out lead form ad extensions in the coming weeks, a feature that was recently spotted in testing.
Google Ads can now report on cart data for shopping campaigns, tracking all information related to purchases.
Fidbit will now be joining Google, signalling a shift by the search engine giant to enter into the wearables game.
Instagram Ads News
Facebook CEO Mark Zuckerberg gave a full-throated defense of his company’s ownership of Instagram this week, describing the hefty competition that the combined company faces in the market.
Microsoft Ads News
Microsoft Advertising is in the process of redesigning its interface and is giving users a chance to join an early preview.
Pinterest Ads News
While active user numbers increased by 28 per cent year-over-year to more than 322m, analysts noted that US sales growth, and the amount of advertising revenue raked in from those users, was disappointing.
Pinterest has said it may soon launch a marketing campaign to bring in new users after its performance for the third quarter fell below estimates.
Snapchat Ads News
As Snapchat gains more market share in video advertising, it’s tweaking its pitch to not only cover social media buyers but also TV and video buyers.
The latest feature allows advertisers to create customized mobile ads. And target audiences in real-time.
Snapchat Discover has become a profitable venture for both early adopters and relative newcomers to the nearly 5-year-old media feature.
Twitter Ads News
Dorsey's comments puts him at odds with senior Facebook (FB) executives, including Mark Zuckerberg and Sheryl Sandberg, who have vigorously defended Facebook's policy of not fact-checking political ads.
YouTube Ads News
Grammerly took the top spot, followed by WayFair, Vrbo, Airbnb and more.