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Quickly Build Single Keyword Ad Groups in Microsoft Advertising

Create hundreds of high-performing ads in minutes using Single Keyword Ad Groups (SKAGs)
Aori is a powerful Single Keyword Ad Group creation tool
Free campaign creation
Easy setup
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What are Single Keyword Ad Groups?

SKAGs are an industry-proven way to improve the performance of Microsoft Advertising. It’s a campaign structure with one keyword in multiple match types per ad group.

Ad Group 1

SKAGs Builder


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SKAGs Builder

This approach creates a perfect one-to-one match between the search term, keyword and ad.

The result is higher ClickThrough-Rates (CTRs) and Quality Scores, and ultimately an increase in the return on ad spend.

Aori vs. Microsoft Advertising Editor and Import
from Google Ads

Faster campaign creation than the Microsoft Advertising Editor

Aori is a PPC tool that can create large SKAG campaigns in less than 10 minutes. It is a SKAG builder and long tail keyword generator that saves time.

Better than importing Google Ads in Microsoft Advertising

Bing and Google have their own idiosyncrasies. To get top-performing campaigns in Bing, the campaigns need to be built in Microsoft Advertising. Aori creates native Microsoft Advertising campaigns.

Less manual work and errors. Easier to maintain

When building campaigns in the Editor there is lots of copying/pasting. It is easy to make a simple mistake and copy/paste this mistake throughout the campaign. Aori makes managing large SKAG campaigns and adding new keywords from the Search Terms report a piece of cake

Easily create SKAG campaigns in Aori


Build keywords

1. Build keywords

Use our ultimate keyword multiplier or copy-paste an already existing list of keywords into one bank.
Keyword Builder

Find top-performing Keywords

2. Find top-performing Keywords

Use keyword performance forecasts from your Microsoft Advertising account and machine-learning powered suggestions.
Keyword Suggsetor

Build Ads

3. Build Ads

Create text and call-only ads and use Aori’s special DKI chips that manage long-tail keywords.
Ad templates

Sync campaign via API

4. Sync campaign via API

Aori assembles your campaign quickly and sends it to your Microsoft Advertising account in minutes. No more messing around with Excel, scripts or Import.
All done!

Or convert an already
existing campaign


Connect the campaign you want to convert to SKAG. Aori will make a duplicate of the original campaign and then convert this duplicate to SKAG.


Aori will analyze the campaign keywords (prevent any duplicates) and make a SKAG for each keyword in the match types selected. Also, it is easy to expand the keywords by using Aori’s bank method.


Aori will analyze the ads and make templates that will be used in each ad group. Utilize Aori’s DKI to put each keyword in each ad.

Aori does other cool stuff too

Automatic Cross-Negative Keywords

Aori will automatically create negative keywords on the ad group level to prevent any cannibalisation. E.g. the keywords ‘Italian vacation Rome’ would be applied as negatives to the ‘Italian vacation’ ad group.

Keyword Suggestions

From a database of 1.1m entries, Aori uses machine learning to help offer words and phrases that will expand the campaign’s keywords to new levels.

DKI for Long-Tail Keywords

With Microsoft Advertising, when keywords are too long for DKI, the default text is inserted. With the same long-tail keyword in Aori, it is possible to still insert the root of the keyword to build highly-relevant ads at scale.


Aori uses a unique algorithm that optimizes the cost per acquisition (CPA). It does this by honing in on your high performing keywords that are leading to the most conversions and then increasing the bids for these keywords. Alternatively, it finds the poorest performing keywords and reduces the bid for them.

Single Keyword Campaigns

To have complete budget control over high-performing keywords, single keyword campaigns are needed. With Aori keywords can be quickly made into their own campaign, and easily managed.

Assign Landing Pages to Keywords

Build multi-landing page campaigns at scale and make sure interested users are getting to the right information.

Search Volume and Forecasts

Monthly performance estimates for impressions, CPC (cost per click) and CTR (click through rate) for keywords created in Aori based on data from your Microsoft Advertising account.

Add SKAGs from the Search Term Report

It takes a lot of clicks to create new SKAGs from the search terms report (≈12). Do this much faster in Aori.

Everything about pricing. Simple.

Try our automated SKAG/STAG campaign creation, set up budget management rules and build campaigns from products in your ecom store for free, pay only when you are ready to launch campaign
Up to $5K Monthly ad spend
Up to $50K Monthly ad spend
Up to $100K Monthly ad spend
Ecom and SEM Tool
$144 /mo
$120 paid once
Single keyword ad group (SKAGs) builder and manager
Single theme ad group (STAGs) builder and manager
Integrated with Google and Microsoft Ads
Predictive keyword statistics
Automatic ad-group level negative keyword management
Connect unlimited shops and products
Build campaigns for each product in your shop
Budget manager
$144 /mo
$120 paid once
Simplified cross-platform budget monitoring and reporting
Easy budget distribution for a group of campaigns for a set period
Automatic reallocation of budget to higher performing campaigns
Integrated with Google, Microsfot and Facebook Ads
Unlimited campaigns and accounts being managed
Bundle Save 7%
$144 /mo
$120 paid once
Budget Manager
SEM Tool
Ecom Tool
15 day refund policy
All plans include unlimited number of teammates

If you need a hand with your campaigns, we offer Managed Services as well

Our team of performance marketers will create and/or manage campaigns for you.
Starting from
per month for a dedicated account specialist

Freelancers, agencies and in-house marketers agree, Aori saves time

We are running lots of campaigns in Bing and Aori’s tool has saved us significant amounts of time in the past few months. Recommended to anyone out there working in Bing.

Josh Anderson

When we heard from a friend about Aori’s Microsoft Advertising Tool we had to give it shot, now we build and manage all our Bing campaigns with it and our process has been streamlined. And yes, SKAGs work in Bing too!

Kevin Green

To keep it short, it builds great campaigns with amazing results and saves our team a massive amount of time. Great support to boot.

Megan Hartley

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Free campaign creation
Easy setup
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