Aori works well alongside the native Google Ads/Microsoft Advertising interfaces. As a general rule, Aori will never interfere with changes made outside of Aori (external changes) if they are not related to the campaign structure managed by Aori.
If a user creates an ad, ad group or keyword in Google Ads/Microsoft Advertising to an Aori-made campaign, Aori will not alter this externally created entity directly. However it can be indirectly affected by changes made to its parent: e.g. removing an ad group will affect all of its keywords even if they were created externally.
If a user deletes an ad or ad group outside of Aori, it will be remembered as deleted in Aori. Changes made to the campaign structure in Aori will respect this external change. Deleted ad groups will not be re-created when the campaign is updated. Deleted ads will be re-created only if it was produced by another ad template (e.g. a user added another ad template that produces the exact same ad as the one which has been deleted).
If a user deletes a keyword outside of Aori it will be re-added the next time the campaign is updated in Aori.
Editing an ad or a keyword outside of Aori is processed as if an entity was removed and then another one was created:
If a user edits an ad group, these changes will be over-ridden the next time the campaign is updated in Aori.
Ad group level negative keywords (which are used for automatic cross-negative keyword management in Aori) are not displayed in our interface, but they behave in exactly the same way as regular keywords, i.e. removed ones are re-created if necessary.
If a user changes general campaign settings, such as budget, locations, start and end dates, max CPC cap etc, these changes will be reflected in Aori. Aori tries to reflect these changes immediately when the user tries to view the campaign data in Aori, so there should be no inconsistency between Aori and the ad platform interface.
If a user misses some of the ad engine's functionality when managing his campaign in Aori, he can always click our handy "Open in Google Ads/Bing Ads" button in the upper right corner of campaign settings page.
When changes are made in Aori:
If you have any questions, feel free to reach out! Chat with usBACK TO Aori's Google Ads and Microsoft Advertising Tools