| Help Center

πŸ“‹ What is Aori? An Overview

Aori in a nutshell. This is a good starting point.

Aori is a set of tools that simplify digital marketing in Google, Microsoft Advertising, Facebook Ads and Amazon Advertising. Each tool is built to save the time of the marketing manager and to create campaigns that will perform better than what can be made in the editors that are native to each ad platform. Here are the three tools Aori has:

Google Ads Tool

Our Google Ads Tool is what started it all. This tool creates campaigns in Google Ads faster than what can be made with the Google Ads Editor or web interface. (From tests with a few senior performance marketers, we have found Aori is at least 5X faster.) But speed is only one part.

Performance is also improved. Aori creates campaigns using the Single Keyword Ad Group method. This is an industry and time-proven approach to building high-performing campaigns. Creating campaigns that are super-granular and give the marketing manager full control isn't a new idea. But the issue is campaigns in this structure take a lot of time to build and manage. Aori steps in by making this fast and easy.

Microsoft Advertising Tool

Our users asked for our Google Ads Tool to have a native connection to Microsoft Advertising, and we answered with this Microsoft Advertising Tool. While Microsoft Advertising does have a campaign import tool from Google Ads, Microsoft Advertising and Google have their own idiosyncrasies. To get top-performing campaigns in Microsoft, the campaigns need to be built in Microsoft Advertising, and Aori creates native Microsoft Advertising campaigns.

Aori's Microsoft Advertising Tool adds value by speeding up campaign creation compared to Microsoft Advertising's Editor and web interface. And like the Google Ads Tool, it creates campaigns in the Single Keyword Ad Group method, which is also proven to improve campaign performance in Bing Ads.

Budget Manager

Aori's Budget Manager is a budget management tool designed to be used by anyone managing digital marketing campaigns. Aori reduces the amount of time and manual work that is required to properly manage, analyze and report on the performance of campaigns. Aori works across several marketing platforms, including Google Ads, Facebook Ads, Microsoft Advertising and Amazon Advertising.

If you have any questions, feel free to reach out! Chat with us

BACK TO What is Aori?