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What is Aori? An Overview

Aori in a nutshell. This is a good starting point.

Aori is a set of tools that simplify digital marketing in Google, Bing and Facebook (coming soon) Ads. Each tool is built to save the time of the marketing manager and to create campaigns that will perform better than what can be made in the editors that are native to each ad platform. Here are the three tools Aori has:

Google Ads Tool

Our Google Ads Tool is what started it all. This tool creates campaigns in Google Ads faster than what can be made with the Google Ads Editor or web interface. (From tests with a few senior performance marketers, we have found Aori is at least 5X faster.) But speed is only one part.

Performance is also improved. Aori creates campaigns using the Single Keyword Ad Group method. This is an industry and time-proven approach to building high-performing campaigns. Creating campaigns that are super-granular and give the marketing manager full control isn't a new idea. But the issue is campaigns in this structure take a lot of time to build and manage. Aori steps in by making this fast and easy.

Bing Ads Tool

By ad spend, Bing is right around 3rd place in the U.S. market (behind Google and then Facebook). Our users asked for our Google Ads Tool to have a native connection to Bing, and we answered with this Bing Ads Tool. While Bing does have a campaign import tool from Google Ads, Bing and Google have their own idiosyncrasies. To get top-performing campaigns in Bing, the campaigns need to be built in Bing, and Aori creates native Bing Ads campaigns.

Aori's Bing Ads Tool adds value by speeding up campaign creation compared to Bing's Editor and web interface. And like the Google Ads Tool, it creates campaigns in the Single Keyword Ad Group method, which is also proven to improve campaign performance in Bing Ads.

Facebook Ads Tool

This tool is still under development and beta testing now, but will be released April 2019. To give a quick preview, we have rethought the Facebook Ads Manager to make campaign creation faster and to make creating image, video and carousel ads much easier at scale.

Any questions? Get in touch via our messenger on all our landing pages or in-app.

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