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Tour of Aori's Google Ads and Bing Ads campaign creation

How to build new campaigns that will be synced to either Google Ads or Bing Ads.

Notable new features:

  • 3 steps: We reduced our 5 steps to 3 by taking out the unessentials and rethinking the user experience.
  • Categories: Our word list multiplier now includes the ability to make keyword categories.
  • URL-based keyword ideas: Enter your URL and get keyword ideas directly in Aori.
  • Google Sheets integration: Import a list of keywords in a Google Sheet directly in Aori.
  • Advanced keyword <> ad template linking: Decide exactly which ads will be shown for which keywords at scale.
  • Review step: Get a complete overview of the campaign.

Step 1

Keyword Builder

  • Set the campaign name
  • Set the dates
  • Daily budget
  • Google Ads or Bing Ads as the ad platform where the campaign will be synced

Use the lamp icon on the bottom left of each bank to open other keyword building tools:

  • Get ideas via URL: Paste the URL to the website being promoted and Aori will retrieve relevant keyword ideas.
  • Upload file: Connect a Google Sheet that contains keywords and Aori will import them into this bank. A campaign can be built with a single standalone bank, but usually will have multiple banks.
  • Suggestor: From a database of 1.1m entries, Aori uses machine learning to help offer words and phrases that will expand the campaign’s keywords to new levels.

Bank multiplier

Aori builds keywords by multiplying two lists or banks together. The Word Order Planner is a way to adjust the order of the words.

Ad Group Preview

The keywords outputted from the banks will be displayed in the Ad Group Preview, but the user decides which match types will be used for the keyword in that ad group.

Keyword performance forecasts

Where the keywords are displayed there is data imported from the connected ad platform for Impressions, CTR and CPC for each keyword created. This makes Aori a very helpful keyword planner. For this to work, the ad platform must be connected so Aori can import this data and the location should be selected where the campaign will be shown.

Automatic cross-negative keywords

Behind the scenes, Aori helps prevent keywords from conflicting on an ad-group level by automatically creating negative keywords for any closely-related ad groups. This can be inspected on the final Review step.

Categories

The underlying logic to categories is that there are times when users need to have separate categories of keyword within a single campaign. With categories, users can create lists of words that are only multiplied with one another. Alternatively, single keywords that shouldn't be multiplied with the the other banks can also be entered here.

Step 2

Ad Template Builder

Ad templates

By default, a single ad template will be put in each single keyword ad group made. In the previous step, if there are 100 ad groups, a single ad template here will create a campaign with 100 ads. More ad templates can be made by using the addition sign (+) above the ad templates. It is recommended to use 2-5 templates per new campaign.

Assigning ad templates to keywords

Ad templates are represented by a letter, "A," "B," "C," etc. This makes it possible to indicate in a simple way which templates will be shown for which words in the Keyword Connection Overview window on the left.

You can show specific ad templates for specific keywords by using the filters on the right to find the appropriate keywords and then assigning the template by the letter representing it.

Step 3

Review

Aori allows you to see the complete campaign before it is assembled. To do this, use the Ad Groups card to click on the keywords to inspect the contents of this ad group. For each ad group, it is possible to see the keywords in their match types, the connected ads, any campaign-level and ad group-level negative keywords.

As a note, this is when you will also be asble to see the keywords the Automatic cross-negative keyword feature has created.

Sync

After building and inspecting the campaign it is ready to be synced.

BACK TO Aori's Key Features Explained