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How to convert a Google Ads campaign to a SKAG campaign

Converting non-SKAG campaigns to SKAG campaigns

Aori allows you to convert an already existing campaign into a SKAG campaign. To do this, go to the Start button then Convert to SKAG.

Aori will ask you to import a campaign that you would like to convert. Once imported, Aori will create a copy of this campaign and then perform the conversion operation on this copy to not disturb the source campaign in any way.

The convert algorithm puts the campaign in an Aori-friendly format. This means that the keywords will be put in banks and the ads will be made into ad templates. By doing this, you are given more flexibility for editing the camapaign.

Aori will analyze the keyword list for any duplicates, and if found, they will be removed from the new campaign. Also, Aori will apply its Cross-Negative Keyword Management, which will look for closely related keywords within the campaign and automatically create ad-group level negative keywords when needed.

After Aori has converted the campaign, you will be taken to the Review step. Here you can get an overview of all the SKAGs created, and the ads, keywords, ad group-level negatives, any imported campaign-level negatives applicable to each ad group.

If you would like to edit the campaign, navigate to the Keyword Builder to add or alter your keyword list or the Ad Builder to add or alter your ads.

To complete the campaign conversion, continue from the Review step. This will automatically assemble the campaign, save it in Aori, and if you have a ad platform connected, it will sync the campaign in paused status.

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