L.A. Castle Studios is a TV and movie production studio out of Los Angeles. They offer their clients the ability to film anywhere in the universe: past, present or future, all from the comfort of their stage in Burbank, California.
Their audience is every video producer in the Los Angeles area (and beyond) who is scouting for locations for their TV and film productions.
The challenge L.A. Studio's was looking to solve:
L.A. Castle Studios has a huge number of capabilities and opportunities for filming -- creating so many ads and keywords, and then maintaining those using traditional Google Ads management techniques was tedious, ineffective, and time-consuming.
They already had positive performance results from SKAGs, but understood this was time consuming:
We knew that SKAGs were effective but every little change via the traditional interface was a major hassle.
At the same time, they noticed how difficult SKAGs are to build manually. In particular:
The creation of SKAGS was quite a headache to manage and tweak.
When they started to use Aori, they immediately noticed the benefits:
Aori made SKAG creation fast -- and we were able to create more combinations of keywords and ads than we dreamed possible.
Aori has now become an integral part of the workflow for L.A. Castle Studios. They note:
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Aori made calculating ROI much simpler -- we see exactly what's working because we're using SKAGs. Effective SKAG management before Aori was simply not possible.
Aori made changing and improving SKAGs a breeze.