The power of long-tail keywords and dynamic keyword insertion separately is well documented. But why is it so hard to use them together in Bing Ads?
Now in Bing Ads, if you have long-tail keywords in your ad groups, generally DKI isn’t the best idea. When your long-tail keyword doesn’t fit within the character limits set by Bing Ads, your substitute text will be shown instead of your keyword. The result is no DKI and just a general ad (with a lower CTR).
Keyword that triggered the ad: iPhone X screen repair (22 characters)
Headline text: We fix all {keyword: iPhone}’s
Resulting text: We fix all iPhone’s
We have found a solution to this issue. When you create a campaign in Aori, you make root keywords that are the fundamental words describing your product or service. These are the basic building blocks upon which your long-tail keywords are built.
When the character limit is reached with a long-tail keyword, Aori will look at this keyword and dynamically insert the root of this keyword. The result is that you still can achieve dynamic keyword insertion with long-tail keywords.
Keyword that triggered the ad: iPhone X screen repair
Headline text: We fix all {keyword}’s
Resulting Ad headline: We fix all iPhone X’s
The result with Aori is true dynamic keyword insertion for long-tail keywords.
BACK TO Aori's Microsoft Advertising Tool
|