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Followed by Facebook and Google, the major Russian IT company Yandex has summed up the year’s results.
The company received 90% of revenues from the sale of contextual advertising.
For 2014 the revenue of Yandex increased by 29% and made 50.8 billion rubles. Net profit increased by 26% up to 17 billion rubles. For comparison, in 2013 the revenue increased by 37%, net profit by 24%.
The General Director of Yandex Arkady Volozh is pleased with the results the company came to the end of the year with: “We ended the fourth quarter and the year as a whole features a high financial performance. Our share in the search was continuing to increase in desktop as well as mobile devices.”
The main source of income of Yandex is contextual advertising. During the year, the share of revenue from the context increased by 31% and made 46.6 billion rubles.
In Yandex Advertising Network (YAN) sales are growing even faster: + 45% for the year, they brought to Yandex 11.4 billion rubles.
Advertising sales on the projects of Yandex do not grow so fast, but bring more money: increase + 28%, income 35.2 billion rubles.
By the end of the year, the company was able to recover from the disastrous 2nd quarter, when sales of ATL advertising fell by 6% and brought only 775 million rubles.
In the 4th quarter this situation was straightened: ATL advertising brought to Yandex 1.18 billion rubles, showing an increase of 3%.
For the year revenues from ATL advertising on the Yandex’s sites fell by 5% (up to 3 billion rubles), and on the YAN’s websites rose by as much as 145% and made 475 million rubles. Thus the year for ATL advertising ended with plus, it added 4%, total revenue made 3.5 billion rubles.
By the end of the 4th quarter of 2014 the share of Yandex in the Russian search market (including mobile devices) made 59.7% (LiveInternet data).
Number of advertisers of the company is more than 317,000. This is by 14% more than in 2013, and by 5% more than in the 3rd quarter of 2014.