PPC News in June 2020
Our roundup of the most important PPC news in June 2020.
Each month we do the hard work for you and gather news related to Google, Facebook, Microsoft and other ad platforms that could affect your advertising strategies.
We cover the following ad platforms:
- Amazon Ads
- Facebook Ads
- Google Ads
- Instagram Ads
- LinkedIn Ads
- Microsoft Ads
- Pinterest Ads
- Reddit Ads
- Snapchat Ads
- TikTok Ads
- YouTube Ads
We hope this will help keep you up to date with the latest trends in the wider PPC world.
Here is everything you may have missed in June.
Enjoy!
Amazon Ads
Amazon establishes counterfeit crime unit
(24 Jun 2020) - The global team will work with brands and law enforcement to ensure sellers who try to sell counterfeit goods face more serious consequences than just an account ban.
Apple Ads
Apple Safari will not block Google Analytics trackingÂ
(29 Jun 2020) - Marketers will not be losing a whole segment of analytics data from Safari users, as previously thought.
Facebook Ads
Facebook ad boycott starting to rattle investors
(29 Jun 2020) - Big brands like Starbucks, Coca-Cola and Hershey's have pulled advertising for July. Others include Verizon, North Face and Honda. However, only 6% of FB's 2019 ad rev came from its 100 biggest advertisers, as small businesses make up the rest.
Facebook expands creator monetization program
(29 Jun 2020) - Fan subscriptions and live-stream 'Stars' payment options have been expanded to more creators along with new ad tools and analytics insights.
Google Ads
Google stock hit on advertising concernsÂ
(30 Jun 2020) - More and more companies are slashing advertising budgets for July amid a market-wide selloff, Google.
Google continues to pay Apple billions to be Safari's default search engine
(30 Jun 2020) - UK regulators are criticizing a longstanding deal between Apple and Google over the default search engine for Safari.
Google brings free product listings to search results
(29 Jun 2020) - The move comes in response to Amazon which has steadily been chipping away at Google's search ad revenue.
Google Ads cracks down on policy violations​
(15 Jun 2020) - Google has gotten stricter with accounts for violating policy, including updates on ad creative and imagery.
Instagram Ads
Instagram expands Reels to France, Germany
(25 Jun 2020) - Instagram has expanded it's TikTok copy Reels to France and Germany.
YouTube alternative IGTV gaining traction among influencers
(25 Jun 2020) - IGTV is making progress on the monetization side of things and creators are seeing it as a good alternative or add-on to YouTube.
Instagram Shopping opens the door for creators
(23 Jun 2020) - From July 9, any eligible business or creator account with at least one eligible product can use shopping tags to drive people to their website to make a purchase. Facebook account no longer needed
Microsoft Ads
Microsoft aims to prep 25 mln people for the future of work for free
(30 Jun 2020) - Microsoft has launched a free resource hub with introductory courses for anyone that wants to gain digital skills in a work remote world.
Microsoft introduces Digital Marketing Center to help SMBs manage marketing
(29 Jun 2020) - The central platform will manage your online presence and marketing activities across paid search, paid social and organic. It's free to use.
Snapchat Ads
Snapchat launches Shoppable AR 'Try-On' campaignsÂ
(29 Jun 2020) - Partnering with Gucci, Snapchat's Shoppable AR option enables user to purchase shoes they like directly from the Lens via a "Shop Now" button.
Snapchat trends for the rest of 2020
(26 Jun 2020) - What trends will we see in the second half of 2020? Snapchat's latest blog post tries to predict some of them.
Spotify Ads
Spotify is testing interactive podcast ads
(22 Jun 2020) - Spotify is testing a feature that lets podcasters embed a link in their episode page. This means you can have a much smoother flow from podcast to website, which will be just one click away.
TikTok Ads
India bans TikTok
(29 Jun 2020) - Of TikTok's 2 billion downloads, around 30% come from India.
TikTok releases new bidding strategy 'Maximize Conversions'
(29 Jun 2020) - This is similar to Facebook’s Lowest Cost, helping you get enough delivery while targeting low CPA prospects.
YouTube Ads
YouTube begins testing Shorts
(25 Jun 2020) - YouTube is challenging TikTok with its own 15-second video ad format.
